As the crisis escalates, agencies are rethinking the words they use in ads, and some publisher clients have stopped campaigns from serving up alongside … Read the whole story

No one knows how long this war will last or what will happen next, but historical data can help predict its cost for the … Read the whole story

In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the … Read the whole story

We have seen it all before. And now, another televised war has started this week, evoking memories of all the other ones. Read the whole story

Digital display, followed by out-of-home, are the most cost-effective. Print newspaper and prime-time TV remain the most expensive ad buys. Read the whole story

The "LinkedIn Podcast Network" will feature in-house shows from industry leaders and the LinkedIn News team, with programs hosted by creators who are founders, … Read the whole story

Agencies, meanwhile, are brushing up on "advertising solutions." Read the whole story

More than half of marketing executives said they planned to either increase or maintain OOH spending this year. Read the whole story

For the new company Warner Bros. Discovery, the focus will be on "smart" spending, Discovery CEO/President David Zaslav said. Big streaming platforms have been … Read the whole story

Gluten-free chef Carol Kicinski has been appearing monthly on the nationally syndicated "Daytime" show produced by Tampa-based NBC affiliate WFLA since 2009. Read the whole story

Google Ads is rolling out Enhanced Conversions for Leads, an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information … Read the whole story