Ripley will lead the company's "narrative around ad technology, data and cross-platform media measurement." Read the whole story
Executive search firm Spencer Stuart has been retained to handle the search process. Read the whole story
The Havas unit launches NAverse, the first-ever addiction support group meeting in the metaverse. Read the whole story
By helping large companies create and share extended reality content for virtual-reality devices, VRdirect looks to standardize VR content project creation and distribution. "We … Read the whole story
COMMENTARYThe Ukraine story is so multifaceted that it cries out for long-form coverage -- not only on cable but on the legacy broadcast networks … Read the whole story
Dentsu estimates Japan's 2021 ad economy expanded 10.4% overall, and 21.4% in digital media. Read the whole story
As Ukraine faces attacks from Russian forces, people are using Google Maps to flee and to track traffic jams. Google confirmed on Sunday it … Read the whole story
Consumers still show a strong preference for outdoor dining. The number of businesses adopting outdoor dining has grown monthly since the pandemic began, reaching … Read the whole story
"We have to decide as a society, do we have the courage to take on this issue in the same way Zelensky's taking on … Read the whole story
YouTube and a group of channel operators say the claims in a complaint over children's privacy are covered by federal law, which precludes private … Read the whole story
As big network groups look to establish alternative currencies for TV measurement, Comscore has been selected as one of WarnerMedia's alternative currency providers for … Read the whole story
- COMMENTARY
The info war raged long before Putin put boots on the ground in Ukraine, and weaponized the technology that has driven so much innovation … Read the whole story
Simulmedia is starting up a program that will make third-party data available to marketers on a guaranteed basis. The first major data measurement suppliers … Read the whole story
Media consultancy Exverus Media has hired Sean Edwards as an associate director of programmatic media. Edwards comes to Exverus from Omnicom’s PHD, where he … Read the whole story
The Omnicom board, once criticized for being dominated by white males and insiders, is much more diverse now with seven women, four African Americans … Read the whole story
The acquisition of Oribi will bring analytics expertise -- helping marketers find better leads and recruiters to identify the right candidates. Read the whole story
