by Joe Mandese
Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers and agencies to match their own first-party data about consumers with NBCU's "certified" … Read the whole story
COMMENTARY
by Joe Mandese
"People have a preconception that contextual is too old," Wavemaker's Delphine Fabre-Hernoux says, explaining why it's not your father's contextual targeting. Read the whole story
by Fern Siegel
The global contextual ad market is forecast to hit nearly $200 billion this year, with an estimated U.S. share of $64 billion. Read the whole story
by Colin Kirkland
The new Creator Lab is a hub that aims to teach users how to grow their brands. Videos posted by Instagram stars include tips … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Welcome to the fictional American small town of Flatch, world capital of boredom, underachievement and disappointment. Read the whole story
by Laurie Sullivan
This automated automotive format provides an image and information, using vehicle data feeds in Google Merchant Center to match users' searches with ads. Read the whole story
by Sarah Mahoney
Tinder is adding a $2.50 background check option -- but it didn't mention Netflix's terrifying true-crime story of a violent, abusive, well, Tinder swindler. Read the whole story
COMMENTARY
by Frank Papsadore
Education is replacing entertainment as a relationship-builder for advertisers considering potential media, ad tech partners. Read the whole story
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by Richard Whitman, Columnist
An agency staffer in Kyiv, Valentyna Polovynka, writes that "Due to the war the Ukrainian creative business put on hold all projects" not related … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Apple, Google, IBM, PayPal, REI Co-Op, and Meta are among dozens of companies participating in a human rights campaign that asks Texas Gov. Greg … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
The myth: In order to be an innovative, cutting-edge, future-focused company, you need to disregard employee well-being. I call BS. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
High-demand periods on the back of big movie-studio releases could mean higher, variable pricing in U.S. movie theaters, according to AMC Entertainment, the largest … Read the whole story
by Karlene Lukovitz
The action claims TVSquared, just acquired by Innovid, infringed Nielsen's patented technique for privacy-protecting cross-platform audience exposure measurement. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Comparing programmatic OOH spend on Place Exchange for H2 2021 vs. H1 2021 reveals trends that reflect the ongoing pandemic recovery. The data shows … Read the whole story
by Karlene Lukovitz
The investigations follow the late 2020 antitrust lawsuit against Google filed by 10 U.S. AGs that has detailed alleged collusion through the so-called "Jedi … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"I think it's inevitable that there's going to be consolidation around a very small number," Roku CEO Anthony Wood said recently at an industry … Read the whole story
by Wayne Friedman
MLB has averted a major disruption -- if not cancellation -- of the upcoming season, but problems remain, especially when with TV advertisers and … Read the whole story
by Wendy Davis
A Florida-led coalition of 11 state attorneys general is urging an appeals court to allow Texas to enforce a law that would prohibit Twitter, … Read the whole story
by Steve McClellan
Kochenash will work across Omnicom's networks and practice areas, advancing the Group's eCommerce strategy and product offering. Read the whole story