Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers and agencies to match their own first-party data about consumers with NBCU's "certified" … Read the whole story
COMMENTARY"People have a preconception that contextual is too old," Wavemaker's Delphine Fabre-Hernoux says, explaining why it's not your father's contextual targeting. Read the whole story
The global contextual ad market is forecast to hit nearly $200 billion this year, with an estimated U.S. share of $64 billion. Read the whole story
The new Creator Lab is a hub that aims to teach users how to grow their brands. Videos posted by Instagram stars include tips … Read the whole story
COMMENTARYWelcome to the fictional American small town of Flatch, world capital of boredom, underachievement and disappointment. Read the whole story
This automated automotive format provides an image and information, using vehicle data feeds in Google Merchant Center to match users' searches with ads. Read the whole story
Tinder is adding a $2.50 background check option -- but it didn't mention Netflix's terrifying true-crime story of a violent, abusive, well, Tinder swindler. Read the whole story
COMMENTARYEducation is replacing entertainment as a relationship-builder for advertisers considering potential media, ad tech partners. Read the whole story
An agency staffer in Kyiv, Valentyna Polovynka, writes that "Due to the war the Ukrainian creative business put on hold all projects" not related … Read the whole story
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Apple, Google, IBM, PayPal, REI Co-Op, and Meta are among dozens of companies participating in a human rights campaign that asks Texas Gov. Greg … Read the whole story
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The myth: In order to be an innovative, cutting-edge, future-focused company, you need to disregard employee well-being. I call BS. Read the whole story
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High-demand periods on the back of big movie-studio releases could mean higher, variable pricing in U.S. movie theaters, according to AMC Entertainment, the largest … Read the whole story
The action claims TVSquared, just acquired by Innovid, infringed Nielsen's patented technique for privacy-protecting cross-platform audience exposure measurement. Read the whole story
COMMENTARYComparing programmatic OOH spend on Place Exchange for H2 2021 vs. H1 2021 reveals trends that reflect the ongoing pandemic recovery. The data shows … Read the whole story
The investigations follow the late 2020 antitrust lawsuit against Google filed by 10 U.S. AGs that has detailed alleged collusion through the so-called "Jedi … Read the whole story
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"I think it's inevitable that there's going to be consolidation around a very small number," Roku CEO Anthony Wood said recently at an industry … Read the whole story
MLB has averted a major disruption -- if not cancellation -- of the upcoming season, but problems remain, especially when with TV advertisers and … Read the whole story
A Florida-led coalition of 11 state attorneys general is urging an appeals court to allow Texas to enforce a law that would prohibit Twitter, … Read the whole story
Kochenash will work across Omnicom's networks and practice areas, advancing the Group's eCommerce strategy and product offering. Read the whole story
