by Joe Mandese
February's 14.7% increase represents the 11th month of double-digit expansion. Smaller ad categories continue to lead. Read the whole story
by Joe Mandese
Slovakian agency JANDL figured out how to bypass Russia's censorship using the popular dating app to spread "love" and truth about the war with … Read the whole story
by Steve McClellan
The client has confirmed that effective July 1, Publicis Groupe will handle the U.S., Mexico, Central America, South America, Europe, and Asia. Dentsu retains … Read the whole story
by Wayne Friedman
Dentsu International becomes the first agency partner for NBCUnified, its "first-party" identity platform for all of NBCU's consumer data, to be used as "currency" … Read the whole story
by Karlene Lukovitz
FTC chair Lina Khan reportedly believed a vote for a legal challenge could not succeed at present, with just four commission seats filled, two … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A dancing and singing prime-time special Sunday night on ABC is just what the doctor ordered for a morose nation. Read the whole story
by Colin Kirkland
Custom Landmarkers will allow marketers and creators to develop custom, location-based AR experiences and link them to any location they choose. Through development on … Read the whole story
by Joe Mandese
It will begin testing in the second half of 2022, and will roll out more broadly in early 2023. Read the whole story
by Wayne Friedman
Comscore has struck a deal with Standard Media Index to offer an advanced eCPM -- an "effective" cost-per-thousand viewer metric --- for linear TV … Read the whole story
by Steve McClellan
The new unit, dubbed the Accenture Metaverse Continuum business group, will be led by Paul Daugherty, Group Chief Executive/Technology and Chief Technology Officer at … Read the whole story
by Tony Silber
Readers can tap Shoppable Recipes buttons on Delish.com, ThePioneerWoman.com, GoodHousekeeping.com, and CountryLiving.com to get ingredients delivered. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Optimizing media, channel by channel, in a one-after-the-other manner, was once the bread and butter of being a media professional. Not now, though. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV station executives are trying to appeal not just to cord-cutting consumers, but to cost-saving consumers. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Davd Mamet may have been nominated for an Oscar for his screenplay for "The Verdict," but his most recent attempt to write about legal … Read the whole story
by Karlene Lukovitz
In another low-profile volume driver, Disney recently integrated Disney+ and ESPN+ into all Hulu subs and upped the price by $5. . Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Trust.txt will help help validate media companies based on their membership in trusted organizations and associations. Read the whole story