by Joe Mandese
"The Ukraine crisis has already hit consumer and business confidence," says Magna's Vincent Letang, adding: "It will slow down economic growth in 2022 and … Read the whole story
COMMENTARY
by Joe Mandese
The findings show how adding TV into any mix boosts results. Duh. Read the whole story
by Steve McClellan
In addition to its Blue Ribbon flagship brand, other brands in the Pabst portfolio include Old Milwaukee, Colt 45, Rainier Beer, Rainier Seltzer and … Read the whole story
by Laurie Sullivan
The European Union passed landmark antitrust regulations late Thursday. The regulations, expected to come into force as early as October, could change the business … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"How We Roll" tells the story of a blue-collar guy who seeks to use his bowling skills to propel himself into the professional ranks. Read the whole story
by Tanya Gazdik
Part of the unusual brand partnership includes encouraging "new experiences in new places and spaces in 2022." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix could be exploring other ways to gain revenue beyond extra earnings from password sharing. But not from advertising. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
The 'Banner' might be the best-funded nonprofit local-media startup ever, launched by billionaire Stewart Bainum Jr. "to create a news outlet that strengthens the … Read the whole story
by Wayne Friedman
Apple Original Films won three awards in all for "CODA." Apple was estimated to have spent more than $10 million on the movie's Oscar … Read the whole story
by Wayne Friedman
National TV ad impressions for all movie spending for Jan.-March 2022 are still less than half the total for the same period in 2019 … Read the whole story
COMMENTARY
by Stefanos Kapetanakis, Op-Ed Contributor
AI will have a major, transformative effect on healthcare marketing by impacting targeting, trends, capabilities and planning. It is a tool that healthcare marketers … Read the whole story
by Les Luchter
Alcohol brands have been engaging consumers through personalized creative that offers discounts, contests, cocktail recipes, and exact in-store locations. Read the whole story
by Laurie Sullivan
Google on Monday will announce features to help merchants stand out in searches online based on prices, shipping costs, return information, and more. Read the whole story
by Karlene Lukovitz
Apple may be planning to tie new Apple One services bundles to a device's subscription program with ongoing monthly fees, free new-model upgrades. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Linear cable TV nets have streaming-platform sister services. What remains for those networks themselves that major media companies still count on to bring in … Read the whole story
by Karlene Lukovitz
When hosts on Fox started "to question the truth - Who won the 2020 election? Was Jan. 6 an insurrection? - I found that … Read the whole story