by Joe Mandese
Morgan Stanley's Brian Nowak trimmed the stock price targets for Google, Meta, Pinterest, Twitter, Snap, Criteo and others. Read the whole story
by Joe Mandese
The hybrid in-person and virtual event includes presentations by suppliers representing Black, Hispanic, Asian-American Pacific Islander and LGBTQIA+ communities. Read the whole story
by Joe Mandese
"For years we've been meeting our fans in unexpected ways and places with our unique approach to social media, gaming and engagement," explains Wendy's … Read the whole story
by Colin Kirkland
Creative agency Berlin Cameron partnered with personal growth platform Luminary and research platform Persky in a survey that reveals women's representation in -- and … Read the whole story
by Joe Mandese
Dubbed the "world's first generative NFT," they are backed by a gold refining and marketing consortium agreement with Utah-based mining company. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new scripted series about Julia Child seeks to place her in the vanguard of the social changes that shook the nation and the … Read the whole story
by Richard Whitman, Columnist
That's according to an estimate issued by Insider Intelligence, citing the ongoing war. The research firm also predicts a 28% ad-spend drop in Central … Read the whole story
by Wayne Friedman
Nielsen Holdings has agreed to be acquired by a private equity consortium led by Evergreen Coast Capital, an affiliate of Elliott Investment Management, and … Read the whole story
by Fern Siegel
MINT calculates a campaign's eco-footprint, the human consumption of natural resources in relation to the earth's capacity to regenerate them, and the cost of … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In our last issue I posed five important questions leading into this year's upfront season. The response was strong and very positive, so I … Read the whole story
by Laurie Sullivan
Coca-Cola was the top OTT ad spender among big food and beverage brands from Oct. 2021-Jan. 2022. Pathmatics' data analyzed the top performance trends … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
We -- as news consumers -- are the ones that continually ignore the stories that matter in favor of gossipy tidbits. The slap is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Meta defines watchbait as "withholding key information, sensationalizing content, or misleading viewers about the true nature of the video." Just like clickbait, it is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Oscars award ceremonies have in the past featured actors delivering strong opinions about politics and society. But they didn't resort to violent physical actions … Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
Musk's absurd tweets -- of which there are many -- beg the question of whether or not he thinks he should be taken seriously … Read the whole story
by Tanya Gazdik
Jeff Charney's new company will focus on idea-first marketing instead of the more traditional campaign-first marketing. Read the whole story
by Laurie Sullivan
Alphabet/Google CEO Sundar Pichai met with government officials in Warsaw, Poland to discuss the humanitarian crisis and the need for public-private partnerships to support … Read the whole story
by Tony Silber
The new iteration will provide context for the iconic brand's most ambitious features, and give readers an inside look at how stories come together. Read the whole story