The majority of all advertising buys today are AI-enabled -- and they will represent more than 90% of the marketplace within ten years. Read the whole story

Shows results of Frank's RedHot in-game ad campaign based on intrinsic criteria. Read the whole story

EDO will give brands TV commercial airings connected to engagement data via EDO Ad EnGage, which Discovery will use during the upfronts for its … Read the whole story

AMC, Crown Media, Discovery and Paramount have signed on for DLA, reports Roku. Read the whole story

The Playhouse mobile app, now live in the San Francisco Bay Area, is targeting homeowners by featuring real-estate listings and property details through short, … Read the whole story

Don't expect viewership for the Grammys and Oscars to suddenly start shooting up just because of this year's upticks. Read the whole story

It's becoming clear that social media is the new, less regulated, frontier of direct-to-consumer (D2C) pharmaceutical marketing. Read the whole story

Marketing and growth leaders should adopt strategy that builds customer trust, creates a mutual value exchange, and drives growth. Read the whole story

IBM is also being inducted, just the eleventh company to receive the honor. Read the whole story

The official close of the $43-billion merger is now expected by week's end, or Monday latest. Read the whole story

On Tuesday, Microsoft announced that marketers using Search Ads will soon have the ability to automatically create ads featuring additional product information in the … Read the whole story

Advertising on Amazon is happening all year round, with 43% of brands buying ad placements throughout the year. Read the whole story

Family members of two passengers killed in a high-speed car crash can proceed with claims that Snapchat designed its "speed filter" to encourage reckless … Read the whole story