by Steve McClellan
WPP was the incumbent on the assignment. To service the business, Publicis Groupe created PLUS+ by Publicis, a dedicated unit led by Zenith. Read the whole story
COMMENTARY
by Joe Mandese
"Truth decay" was "pre-social media," Barack Obama notes, adding that technology has just enabled it to spread and accelerate. Read the whole story
by Karlene Lukovitz
Having been slapped down on the cryptocurrency front, Meta is moving to integrate gaming-like tokens in its platforms, with a Facebook pilot reportedly set … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The merger of Discovery Inc. and WarnerMedia would seem at first to be on par with merging oil and water, from a content standpoint. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Recessions are bad for economies and bad for most folks. They are especially bad for those who work in the world of advertising. Read the whole story
by Sarah Mahoney
Piper Sandler's latest survey shows plenty of shifting among teens' favorite brands, with significant changes in spending, social media preferences and share of wallet. Read the whole story
by Colin Kirkland
Pinterest will ban all misleading climate-related information including content and ads on its platform, with specific guidelines mapping out which content will be banned … Read the whole story
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by Todd Wasserman
Product Explorer ads will give advertisers the chance to showcase their products in 3D on Twitter. Read the whole story
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by Richard Whitman, Columnist
In addition to the survey findings the report, from SCS, offers a short history of the metaverse and how emerging areas like VR and … Read the whole story
by Steve McClellan
In a video distributed to employees, the Publicis Groupe CEO said the prognosis is extremely positive. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
YouTube allegedly "recommended that users view inflammatory videos created by ISIS, videos which played a key role in recruiting fighters to join ISIS," the … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Coming on board as president is Bill Masterson, a veteran of Google, Twitter and Facebook. New direction: PCH plans to emphasize data and identity … Read the whole story