by Joe Mandese
Ranked in order, the top 10 OOH advertisers in 2021 were McDonald's, Apple, Geico, Amazon, American Express, Coca-Cola, Allstate, Google, Walt Disney Pictures, and … Read the whole story
by Joe Mandese
The platform was developed by Nielsen and outputs an "equity index score" marketers can utilize to make their media mixes more inclusive. Read the whole story
COMMENTARY
by Joe Mandese
Obama cited "product design" for disinformation's undermining of democracy, suggesting the outcome isn't unintentional, but engineered explicitly. Read the whole story
by Karlene Lukovitz
In another bad sign for Meta, nearly half of teens are either unsure about or not interested in the metaverse. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Killing It" goes off in directions that are surprising and unpredictable, which is rare for a new TV show. Read the whole story
by Richard Whitman, Columnist
Buhlmann has been appointed non-executive chairman and will work with management on the company's global growth strategy. Read the whole story
by Wayne Friedman
An estimated $15.62 million was spent on national TV advertising for the movie, producing 1.8 billion impressions from 2,950 airings, EDO Ad EnGage says. Read the whole story
by Colin Kirkland
Today "Forbes" is unveiling its first collection of NFTs: 100 fictional billionaire investors with theoretical portfolios and virtual net worths based on real-time New … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Creative for theatrical distributed movies continues to hype up the obvious messaging: A movie showing on a big-screen theater is a major plus for … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
As an avid movie fan and reasonably heavy moviegoer (pre-pandemic), I look forward to watching the Academy Awards every year. And every year I … Read the whole story
by Wayne Friedman
Combined revenue for Warner Bros. Discovery is estimated to be $49.8 billion this year -- meaning it will slot in below Walt Disney's $67.4 … Read the whole story
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by Steve McClellan
The partnership will give clients across all Omnicom agencies access to Firework's enterprise suite of proprietary short-form video and livestreaming technology. Omnicom will also … Read the whole story
by Karlene Lukovitz
At nearly $6 billion, the U.S. will account for 51% of worldwide TikTok ad revenue, projects eMarketer. Read the whole story
by Laurie Sullivan
Amazon, Target, and Walmart took the most in ad spend from brands, totaling more than $2.3 billion -- but the percentage in the top … Read the whole story
by Laurie Sullivan
Microsoft seized domains used by APT28, a state-sponsored group operated by Russian military intelligence to target companies in Ukraine. Read the whole story
by Wayne Friedman
Steinlauf has been Discovery chief U.S. ad sales officer, overseeing ad sales and starting new revenue streams. His responsibilities also included research, marketing and … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
The fact that I can make mouth-sounds that fly into your ear-holes and resolve in your brain for us to arrive at a shared … Read the whole story
COMMENTARY
by Karlene Lukovitz
AVODs are also attracting more diverse audiences than both traditional TV and SVODs. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
In effect, 'High Times' will serve as a distribution channel for its own customers, the cannabis manufacturers and brands. Read the whole story