"We're actually planning, optimizing and buying against it," Chief Investment Officer Cara Lewis said. Read the whole story

"Alternative currency is not just a question of research and methodology. It's about operationalizing it." Read the whole story

Three industry leaders were asked to "define impression." They gave three distinctly different answers. Read the whole story

Growth in North America remained strong at 8.1%, where data unit Epsilon was called out as a key performer. Digital transformation division Publicis Sapient … Read the whole story

The wild-card entrepreneur -- now Twitter's biggest stakeholder, as well as the world's richest person -- made an offer valuing Twitter at $43 billion. … Read the whole story

Part of mobile's deceleration in recent years was likely due to saturation and the law of big numbers, but its resurgence is due to … Read the whole story

A new report by market research and consulting firm Million Insights says the global social media ad market -- valued at $103 billion in … Read the whole story

There have been 159 mass shootings in the U.S. so far this year. Remarkably, only one of them was the only other one in … Read the whole story

Rising prices cost families about $296 per month, Moody's Analytics says, forcing consumers to make difficult choices. Whether or not this contributes to ad … Read the whole story

"Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a … Read the whole story

VP Marketing Felipe Avila explains brand's latest efforts -- from "Welcome to the organization" to TikTok challenge #ShowUsYourDrawers. Read the whole story