COMMENTARY
by Joe Mandese
"I was thinking the other day that ratings stories don't mean very much anymore, unless they are about live events (like award shows and … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The final day of the ARF conference highlighted the meaninglessness of audience "impressions," as well as nebulous terms like "watching," "viewing," etc. Read the whole story
by Wayne Friedman
Sinclair says it will partner with USSI Global to offer "the nation's first commercial datacasting service" using the new NextGen Broadcast standard. The U.S. … Read the whole story
by Wendy Davis
"Google uses its market dominance to improperly tie together its products and lock users into the Google ecosystem," businesses allege in a new complaint. Read the whole story
by Laurie Sullivan
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday that estimates local digital advertising will grow 9%, to $92.8 billion, accounting for … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I've heard some great presentations from marketers on webcasts and Zoom -- but nothing to compare with what I saw in person this week … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"I am concerned that present market realities may render the 'notice and consent' paradigm outdated and insufficient," FTC Chair Lina Khan said this week. Read the whole story
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Marketers spent more than half of their budgets on digital media channels, but expressed reservations about measuring their effectiveness. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
It's just one more addition to a long list of organizations associated with the magazine biz that have experienced a slow and bumpy decline … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Has CNN+ totally misfired -- right at the start? Many would point to a rough, somewhat rapid transition following the merger that has resulted … Read the whole story
COMMENTARY
by Eric Turkington, Op-Ed Contributor
Big tech's grip on consumers' attention means they effectively "own the rails" and can exact a toll on brands that simply cannot ignore their … Read the whole story
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by Colin Kirkland
Annelies Jansen, former Meta vice president of commerce partnerships, has become president and COO of Spring, a creator commerce platform with 9 million creators. Read the whole story
COMMENTARY
by Karlene Lukovitz
Game publishers helped develop a solution that combines television-scale reach via CTV inventory, with digital's trackability. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Lotame analyzed the 2022 revenue impact from Apple's privacy changes, and estimates the Identifier for Advertisers to have a total impact on companies of … Read the whole story