by Joe Mandese
Magazine ad spending fell 24% vs. the first quarter of 2021, while TV fell 0.1%. Read the whole story
by Steve McClellan
As one speaker opined, sustainability is the biggest marketing challenge of our generation. The conference was designed to help agencies and marketers take on … Read the whole story
by Colin Kirkland
The fundraising button is among the features Meta is launching for Earth Day including profile frames, custom stickers, and environmental-focused VR experiences. Fundraising on … Read the whole story
by Richard Whitman, Columnist
Campaign notes that wars, which shock at first, become "just another war" that most people outside of the war-torn area pay less attention to … Read the whole story
COMMENTARY
by Brian Monahan
It's time for cultural influencers and professional persuaders to engage. There is common ground in framing gun safety as a matter of personal responsibility. … Read the whole story
by Fern Siegel
The two industry appointments are Jen Fuhrman-Kestler and Angelena Abate. Read the whole story
by Wendy Davis
"FTC is at an inflection point," The Chamber of Congress says in a letter to lawmakers. "Mr. Bedoya would be the fifth member of … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Apple's new privacy settings are hardly foolproof, University of Oxford researchers say in a recent paper. Read the whole story
by Wayne Friedman
The greatest change over the last three years has been with broadband-only homes -- 27% of TV homes in Q4 2021, according to Nielsen. … Read the whole story
by Laurie Sullivan
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot are the first to use the cleanroom built for TV streaming. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
My guess is the percentage who would jump in right away would mirror the percentage that are actively managing cryptocurrency in 2022. Read the whole story
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by Todd Wasserman
Reactions to Netflix's announced plans to allow advertising on its platform range from "I don't think it's a good idea" to "It was inevitable." Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Among the topics Snowman discusses: the disconnect between content providers and agencies, disconnect between brands, and the future of measurement. Read the whole story
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by Wendy Davis
Siding against broadband providers, the 9th Circuit Court of Appeals on Wednesday refused to reconsider whether California can enforce its net-neutrality law. Read the whole story