by Joe Mandese
When is a 14% increase in quarterly ad spending a bad thing? When it's for YouTube. Read the whole story
by Joe Mandese
The spot promoting the brewer's Green Energy Project, was shot without light, consumed 34% less energy -- enough to power a small city for … Read the whole story
by Joe Mandese
Comscore said it is making methodological changes to deal with Google's deprecation of web browser cookies. Read the whole story
by Wayne Friedman
The funding "will help fuel the next generation of innovations and accelerate our ability to be the trusted cross-screen currency of choice," says CEO … Read the whole story
by Wayne Friedman
First- and second-quarter TV scatter ad inventory is showing weak "visibility" in activity, resulting in some soft pricing -- a trend that may portend … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Paramount Global has ventured into the vault of its own history to tell the story of the making of "The Godfather" in a new … Read the whole story
by Colin Kirkland
As part of Degree's mission to shape virtual world standards of inclusivity and representation, it is partnering with Decentraland, rapper Fat Joe, and Paralympic … Read the whole story
by Joe Mandese
In development for two years, the center will drive media spending aimed at underserved healthcare audiences. Read the whole story
by Laurie Sullivan
Alphabet reported first-quarter revenue rose to $68 billion, up from $55 billion a year ago. Read the whole story
by Laurie Sullivan
While Microsoft's strong results were attributed to its cloud platform -- up 29% -- search and news ad revenue, excluding traffic acquisition costs rose … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Twitter pulls in around $5 billion in ad spending per year. Who might benefit more directly from these abandoned dollars? TV networks. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
That's what he just said. Still, with a big election year approaching, will Trump really reject Musk's likely invitation to reach his previous 33 … Read the whole story
by Steve McClellan
The company grew 9.5% in the first quarter and has upped its full-year growth outlook to between 5.5% and 6.5% while being mindful of … Read the whole story
by Wendy Davis
An artist who sells her sculptures at Snakearts.com alleges that Facebook is responsible for copyright infringement by advertisers who use her photos in ads … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
It's a culture that's very much at home in Silicon Valley, where the example of Niccolo Machiavelli has gone from being a cautionary tale … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A study released by Apple and conducted by a professor at Columbia Business School looks to change perceptions that have circulated about the impact … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Bonnier LLC was an enthusiast-media company known for its publications in the marine category. Its new brand slogan is "We Are Outdoor Adventure." Read the whole story