by Joe Mandese
The coalition asks Musk to uphold "three nonnegotiable standards of community trust and safety," or risk a call to advertisers to pull their spending … Read the whole story
by Laurie Sullivan
Amazon unveiled a Virtual Product Placement beta program that allows marketers to place "approved products" into participating Prime Video and Amazon Freevee original content … Read the whole story
by Joe Mandese
A long-time Omnicom executive who rose to CEO of Omnicom Media Group Digital, before leaving to become president and Chief Digital Officer of Publicis' … Read the whole story
by Joe Mandese
The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies … Read the whole story
by Wayne Friedman
The first new ad innovation is Peacock Frame Ad, where a display ad can be "framed" around video content. Speaking at the IAB Newfronts, … Read the whole story
by Karlene Lukovitz
Services revenue overall rose a record 17% in its latest quarter, and paid subs hit 825 million. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new series coming to ABC on Tuesday seems to have perfected the art of keeping its audience tuned in during commercial breaks. Read the whole story
by Karlene Lukovitz
The decision follows Meta's acknowledgment that it needs to focus investments on narrowed priorities. Read the whole story
by Wayne Friedman
The report estimates average time spent per day in 2022 for CTV to be 1 hour/44 minutes, with linear TV at 3 hours/2 minutes, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When including all media platforms -- local broadcast, local cable/satellite, radio, digital and OTT -- Kantar projects political advertising could total $8.0 billion this … Read the whole story
by Wayne Friedman
Total Q1 national TV linear advertising was up 4.7% to $9.1 billion, but without the Olympics, national TV had a 2.6% drop, while total … Read the whole story
by Fern Siegel
Appel lead the health agency's UI/UX, digital solutions and innovation teams. Read the whole story
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by Richard Whitman, Columnist
Among other business, shareholders will vote on nominees to the company's Supervisory Board. There's one new nominee-insurance and investment banking executive Tidjane Thiam who … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Musk says about Twitter that "there should be no behind the scenes manipulation, either algorithmically or manually." Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
"OK" magazine follows "Entertainment Weekly" as the first celebrity titles to stop publishing their print editions and move to a digital format. Read the whole story
by Wendy Davis
T-Mobile appears to have walked back plans to use subscribers' web-browsing history for ad targeting. Read the whole story
by Wendy Davis
The Digital Advertising Alliance is rolling out a certification program for companies that issue addressable media identifiers -- meaning mechanisms to identify and recognize … Read the whole story
by Wayne Friedman
Total global subscription revenue from streaming was 95% higher with streaming ad revenue growing 59% in Q1. But total company-wide revenue of $7.3 billion … Read the whole story
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by Todd Wasserman
Since a majority (66.9%) of Gen Z-ers receive fewer than 20 emails a day according to one study, marketers using this channel would seem … Read the whole story
COMMENTARY
by Karlene Lukovitz
By 2027, 5G will be transforming video and television transmission, local broadcast, live events and VR and metaverse adoption. Read the whole story