by Joe Mandese
Digital media continue to expand faster than traditional, rising to a 56% share of ad spending in April, up from 51% a year earlier … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The names of Tucker Carlson, Sean Hannity and Laura Ingraham were conspicuously absent from the Fox News Media Upfront on Monday. Read the whole story
by Laurie Sullivan
At Brandcast, the focus turned to YouTube creators, its scale across internet TVs, and a new solution that will allow advertisers to set limits … Read the whole story
by Steve McClellan
The ride-share company spends an estimated $12 million on media annually according to agency research firm COMvergence. The bulk of that spending-over $11 million--is … Read the whole story
by Wayne Friedman
Although Paramount Global is seeing a weak scatter market, significant media dollars are expected to land in TV networks coffers during the upcoming upfront … Read the whole story
by Wayne Friedman
The news, which sent the company's stock soaring 14% in early trading today, comes a day before Paramount makes its annual upfront pitch to … Read the whole story
by Colin Kirkland
"Celebrated for her daily doses of encouragement, Tabitha Brown is teaming up with Target to deliver positive wellbeing and joy for guests through Brown's … Read the whole story
by Steve McClellan
The new firm, Tingley Lane Trading, is named after the street where VaynerX Chairman Gary Vaynerchuck launched his first lemonade stand. Joshua Smith will … Read the whole story
by Steve McClellan
TheoremOne was founded in 2007 and provides digital transformation services such as advising clients on developing and managing their digital products and resulting consumer … Read the whole story
by Karlene Lukovitz
Twitter says it will pursue legal options if necessary, but as Musk well knows, its stock could be hurt by the ongoing public dispute … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In a series of presentations to the advertising industry this week, the major media companies are announcing plans for their linear and streaming platforms … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Ad-supported TV has always been a thing. Now the messaging is looking to grow. This was amplified by Comcast NBCU and Fox Corp. on … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Introducing science into the marketing process may be like having Bill Nye the Science Guy teach you about quantum physics during Saturday cuddle time. Read the whole story
by
OOH ads performed better than digital video, display, radio and print in urging consumers to take action. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Tracker Radar data suggests the feeling of being watched isn't just a feeling. Google trackers are embedded in 79.2% of the top 75,000 websites … Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
YouTube is the only social platform to be awarded two consecutive years of MRC safety accreditation -- but is even that enough to protect … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Such ads can work, but only under certain circumstances, according to a recent study. Read the whole story
by Karlene Lukovitz
Deal, which runs through 2027, also gives exclusive content rights to ESPN+ and ESPN's other digital assets. Read the whole story