"Measuring and optimizing attention is an integral component of cutting through the noise," says Activation Chief Jon Waite. Read the whole story

Season Four of "Stranger Things" posted a record total of 286.8 million hours viewed for the week of May 23-May 29 -- dominating all … Read the whole story

The good news is one of America's largest local news broadcasters has begun training its staff on how to combat antisemitism. The bad news … Read the whole story

Social platforms win the latest round in the battle for control of their content. Read the whole story

Snap is targeting hotels, airlines, tours, and online travel agencies in today's launch of Dynamic Travel Ads. Read the whole story

Zach Schleien, founder of video speed-dating app Filteroff, talks about dating in the metaverse, how his company is approaching the space, and how brands … Read the whole story

TV's stars and hosts are doing a lot of arm-crossing in publicity photos promoting their shows. Read the whole story

Lack of communication clarity and differing enforcement and fee policies have already drawn the attention of consumer protection agencies in the Latin American markets … Read the whole story

The economic benefits of ad spending would be reduced if it is treated as an investment for tax purposes, according to a report. Read the whole story

"This is the moment to reimagine the programmatic playbook," said Barash. Read the whole story

Guidelines include preferred vendors for data matching and attribution, creative format recommendations and more. Read the whole story