by Steve McClellan
The incumbent was Canvas Worldwide, which announced in March that its parent companies Horizon Media and Innocean were splitting up with full ownership of … Read the whole story
COMMENTARY
by Joe Mandese
The agency's new audience measurement framework will transact all 2022-23 deals based on Nielsen's current data, but will shadow them with alternative audience and … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
What is the relationship, if any, between the extreme violence on TV shows today and the medium's power to influence? Read the whole story
by Tanya Gazdik
"If you ever see Ford Motor Company doing a Super Bowl ad on our electric vehicle, sell the stock," says Ford CEO Jim Farley. Read the whole story
by Wendy Davis
The Federal Trade Commission plans a "start-to-finish reboot" to its guidance for digital advertisers, the agency said Friday. Read the whole story
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by Wendy Davis
Federal lawmakers on Friday floated legislation that would require companies to obtain consumers' explicit consent before collecting data about their activity over time and … Read the whole story
by Colin Kirkland
Instagram and Facebook Reels will be updated with a range of new creative tools including audio-editing options, new interactive stickers and longer clips. Users … Read the whole story
by Karlene Lukovitz
Mark Bozon will lead the cross-divisional team responsible for generating and coordinating storytelling "canvases" and audience engagement experiences. Read the whole story
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There's a significant "purpose gap" between executives and average employees, suggesting companies need to communicate brand purpose more clearly. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A bold shift in positioning for cable TV network CNN could tone down its blaring effort over those attention-grabbing onscreen banners -- the stuff … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
The image of Netflix as ad-free haven is largely mistaken, since product placement appears to have already run amok on the streamer. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
When the world is full of sound and fury, I come back to the James Webb Space Telescope, which will enable us to lift … Read the whole story
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by Richard Whitman, Columnist
Jobs, visa and relocation services and counseling are all part of the effort to help those directly impacted by war in Ukraine. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A recent report from the Irish Council for Civil Liberties calls out real-time bidding as the "biggest data breach ever recorded," because it tracks … Read the whole story
by Wayne Friedman
"The domestic hold of 32% is the lowest percent change for any movie that has opened to $100 million or more," says Paul Dergarabedian, … Read the whole story