by Laurie Sullivan
Amazon has reportedly begun to focus more on local ads in an effort to compete with Google and its "near me" approach. One way … Read the whole story
by Joe Mandese
Dubbed the "Charging For All" initiative, Volta says it is investing in the deployment to help support the Biden Administration's ambitious EV infrastructure goals. Read the whole story
by Joe Mandese
Working with Clear Channel Outdoor and "upcycling" firm Rareform, HiRoad car insurance turned its vinyl billboard ads into duffle bags for customers and employees. Read the whole story
by Wendy Davis
"The proposed draft rules consequently exceed the agency's authority by handing down complete bans and other limitations by regulatory fiat," the ANA argues. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The show did not go on for the Tony Awards in June 2020 due to the COVID-19 pandemic lockdowns that started less than two … Read the whole story
COMMENTARY
by Joe Mandese
By deprecating identity tracking, Apple has spurred a gold rush among agencies to develop new, far more innovative and effective ways of targeting people. Read the whole story
by Joe Mandese
The Canadian Out-of-Home Marketing and Measurement Bureau named Novus Canada President Debbie Drutz as an agency "buy-side" member to its board. Read the whole story
by Wendy Davis
Meta this week was hit with nine lawsuits claiming it designed Facebook and Instagram in a way that posed a risk to young users' … Read the whole story
by Steve McClellan
Radhika Radhakrishnan succeeds Neil Sternberg who left to take up a role at Omnicom Health Group at the beginning of the year. Read the whole story
by Wayne Friedman
Roku's sharp stock increase Wednesday was driven by reports of talks of a possible merger deal with Netflix. Roku witnessed its share price rise … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Web3, built using blockchain technology, promises a decentralized peer-to-peer web (no more walled gardens) using token-based economics. We will transact using cryptocurrency like Bitcoin … Read the whole story
by Steve McClellan
The DPAA is launching the DOOH-E Awards which will recognize excellence and innovation in the DOOH sector. Read the whole story
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by Richard Whitman, Columnist
One of the easier picks is the poignant anti-gun-violence campaign "The Lost Class" which has already won a slew of awards including top honors … Read the whole story
by
More than two-thirds of adults in China, India, Peru, Saudi Arabia and Colombia have positive feelings about virtual environments. Read the whole story
by Laurie Sullivan
The addition of Google Ads and YouTube advertising is expected to change marketers' expectations as the company continues to build out its managed services, … Read the whole story
by Steve McClellan
In forming the new practice, the agency cited increased interest and recent innovations in preventive care, wearables, tele-health and nutrition and an opportunity to … Read the whole story
by Wayne Friedman
Sports wagering has seen national TV ad spend rise nearly threefold from Sept. 2021- May 2022 to $282 million, according to iSpot.tv, with a … Read the whole story
by Karlene Lukovitz
Concession is aimed at overcoming Musk's claims about underestimated fake Twitter accounts, per several news reports. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
The traditional media company business proposition was to sell an audience to advertisers. But for many niche media brands, the business case has changed … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Local and national TV has already been hit with lower automotive TV ad spend coming out the pandemic period -- and is still suffering … Read the whole story