by Joe Mandese
The revisions, which come a week after a minor cut by Publicis' Zenith unit, bring the Big 4 agency forecasting unit consensus 2022 growth … Read the whole story
COMMENTARY
by Joe Mandese
"One of the things we thought was really important to call out was the blurriness of media and how everything is evolving in a … Read the whole story
by Joe Mandese
The announcement says GroupM and a coalition of big media suppliers are working with "standards-setting bodies" to create a framework, including the IAB Tech … Read the whole story
by Joe Mandese
The long-awaited updated guidelines will be released for public comment on Tuesday. Read the whole story
by Wayne Friedman
Prime-time coverage of the Jan. 6 insurrection Congressional hearings Thursday night attracted 20 million collective viewers from eleven networks -- as well as prime-time … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In a new action series on FX and Hulu, Jeff Bridges plays a character that can best be described as "Jason Bourne in a … Read the whole story
by Steve McClellan
Schwartz will lead brand strategy and narrative development, visual identity & communications, and all marketing for Starcom across its core paid, owned and earned … Read the whole story
by Karlene Lukovitz
No return date specified as yet. Read the whole story
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by Wayne Friedman
The TV upfront is well underway with NBCU, Disney and Fox Corp. making deals at modest price increases, according to media agency execs. Many … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers may be the least surprised at the news that Google software engineer Blake Lemoine could have helped to create a machine or … Read the whole story
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by Richard Whitman, Columnist
APX announced that it has awarded a portion of its $25 million Inclusion Investment Fund to 10 diverse-owned, operated and/or targeted companies, including Alpha … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How can the game of cricket -- which is popular in the U.K., India, Australia, Pakistan, and West Indies nations -- be a tipping … Read the whole story
by Wayne Friedman
In what is only the third time the North America box-office total has topped $200 million since the pandemic era began, the two movies … Read the whole story
by Colin Kirkland
Meta is citing rising costs of its metaverse-unit Reality Labs as well as a tightening economy. Tech products like these are an integral part … Read the whole story
by Laurie Sullivan
YouTube updated ad requirements for its masthead to allow previously prohibited consumer categories in certain states and countries to run. Ad bookings for the … Read the whole story
by Wendy Davis
"It appears Americans are closer than ever to obtaining meaningful privacy protections," Apple CEO Tim Cook says in a letter to lawmakers. Read the whole story
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by Wendy Davis
The nonprofit Internet Archive is defending its mass lending program from publsihers' copyright infringement claims. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Both have short tenures. And CMOs take the blame for results affected by forces well outside their control. Read the whole story
COMMENTARY
by Karlene Lukovitz
The network's no-ads decision may have spared its regular advertisers from the worst of the immediate blowback from this particularly egregious example of live … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
I'm always fascinated by how media coverage produces proliferating brands. But at some point, always, the niches within niches become too thin. Read the whole story
by Laurie Sullivan
'The Washington Post' on Monday will officially introduce a series of articles with visual animated content in an effort to change journalism in economics. … Read the whole story