by Laurie Sullivan
Sam's Club is building out its advertising business, launching an ad experience and self-service ad platform with sponsored product search ads. Read the whole story
by Wayne Friedman
Despite scatter market weakness, NBCU has nearly completed its upfront deals, with total volume near that of a year ago, says CEO Jeff Shell. … Read the whole story
by Joe Mandese
The report found ads for big brands like Peloton, Disney+ and NBC Universal running alongside the drug-dealing related content. Read the whole story
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by Wayne Friedman
Nielsen One Alpha will show advanced audience and business outcomes, allowing marketers to see how campaigns deliver on niche audiences, and what actions were … Read the whole story
by Tanya Gazdik
The brand's first NFT auction pairs it with a custom-painted, real-life 2023 Corvette Z06 color-matched to the artwork. Read the whole story
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by Colin Kirkland
The lenses feature a link inviting Snapchatters to learn more about Domino's Mind Ordering mobile app, which applies facial-recognition and eye-tracking technology to help … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Music, news events and other cultural touchstones from decades ago are supplying a motherlode of subjects for TV. Read the whole story
by Wayne Friedman
"We expect Disney+ to monetize U.S. advertising at a faster pace than Netflix, especially given the existing bundled sales approach that Disney is utilizing … Read the whole story
by Karlene Lukovitz
The deal marks a major milestone for streaming and a breakthrough for Apple. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
CEO Perry Sook believes Nexstar can own "a broadcast network and maybe other cable networks that we layer on top of our local content … Read the whole story
COMMENTARY
by Jon Last, Columnist
It's not the first time I've read false predictions of massive transformations, foundational shifts or the demise of a sport as we know it … Read the whole story
by Wendy Davis
Browser developer Mozilla on Tuesday backed a federal antitrust bill that would prohibit the largest online tech companies from giving their own products and … Read the whole story
by Tony Silber
Cirel was previously founder and managing director of the consulting firm Pivotal Technologies. Read the whole story
by Karlene Lukovitz
The company is making voluntary buyout offers with the goal of eventually eliminating about 30% of the 30,000-member global ad-sales team, per reports. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Will slapping a warning label on toxic news sources have any effect? How about labels on cigarettes -- and in pharma ads? The answer … Read the whole story
by Sarah Mahoney
Apple is on track to become Kantar's first trillion-dollar brand, moving back into first place this year with a valuation of $947.1 billion. Read the whole story
by Wendy Davis
Republican Sen. John Thune said Tuesday that he will introduce legislation that would prohibit large tech companies from "censoring" political emails. Read the whole story
by Laurie Sullivan
The new marketplace, Buy Direct, allows consumers to click on products and purchase them within Bing's platform. Microsoft handles the checkout, but it's not … Read the whole story
by Wendy Davis
Siding against Google, a federal judge ruled that a group of account holders can proceed with a host of privacy related claims stemming from … Read the whole story
by Karlene Lukovitz
The perhaps-inevitable spinoff will pit 456 contestants from around the world in games inspired by the gory original sci-fi series. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
Maybe. It offered fabulous travel perks to current influencers, along with bonuses of up to $9,000 a month. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Another one bites the dust: the Magazines and Books at Retail Association, which supported the "distribution, display and sales of publications at retail." Read the whole story