by Joe Mandese
"Ad budget cuts are being led by former emerging categories that have run into massive headwinds owing to changes in consumer behavior and the … Read the whole story
by Sarah Mahoney
The Seattle-based ecommerce company is turning the current scary-high inflation rate into a weekly discount, announced every Friday until the first day of school. Read the whole story
by Steve Ellwanger
The 1980's-style, scratch-and-sniff magazine ads, emitting the aroma of sizzling bacon, will run in entertainment magazines like "US Weekly." Read the whole story
by Les Luchter
As first major sponsor of OfflineTV, a gaming-oriented group of social media creators, McDonald's will sponsor streams, integrated content and in-person events. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The preparation of food on TV is the catalyst for battles, beefs, brawls, fights, wars, meltdowns, showdowns and throwdowns. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Robert F. Kennedy and other anti-vaxxers want a federal appeals court to order Senator Elizabeth Warren to withdraw a scathing letter she sent to … Read the whole story
by Colin Kirkland
If the metaverse materializes into a globally adopted reality, creator marketing will likely play a major role in brand success. Read the whole story
COMMENTARY
by Barry Friedman, Op-Ed Contributor
The oil and gas industry has spent more than $3.6 billion in the last 30 years trying to gussy up its image on TV. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Swaying votes in favor of a political party, initiative, or candidate is the goal of advertising, but 75.4% of respondents to a BDEX survey … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Among those stories: Alternative measurement companies seem to be making real ground during this upfront. Read the whole story
COMMENTARY
by Tracey Pattani
Treat your office and its surrounding community like a destination. We created a film featuring quirky stories about our town as well as a … Read the whole story
by Steve McClellan
The move is part of a years-long effort by the holding company to simplify and streamline operations in part by combining agencies with complimentary … Read the whole story
by Richard Whitman, Columnist
It was just seven months ago that John Patroulis was promoted to global creative chairman and president, creative business after having served as Worldwide … Read the whole story