The company spends an estimated $55 million on measured media annually, of which about two-thirds is allocated for digital channels, according to agency research … Read the whole story

"Many need to get better at extracting relevant data signals across channels, generating actionable insights, making insights available in real-time, and going deeper and … Read the whole story

"I'm not saying you just let the machine do the work," she says, "but it's a really helpful framework for a planner to work … Read the whole story

IAS on Monday introduced third-party ad-measurement technology, with Pandora the first to integrate the system. It will enable brands to contract directly with IAS … Read the whole story

On Tuesday, Google introduced the latest features highlighting automation and advertisers' ability to gain precise targeting through locations and exclusions and increase transparency and … Read the whole story

The two party-hearty wastrels who take a kook's tour of U.S. high points on TruTV will be lucky if they make it to 101 … Read the whole story

TikTok announced a free program Monday that aims to educate small businesses and prepare them to become advertisers its platform through guides and coaching … Read the whole story

Consumers are more likely to remember advertising that appears in the context of related content. Read the whole story

Google began rolling out a video indexing report in Search Console on Monday. The process will take several months. The company introduced the report … Read the whole story

"Companies that make false claims about anonymization can expect to hear from the FTC," Kristin Cohen, acting associate director for the division of privacy … Read the whole story

Video streaming platforms ramped up paid ad spend by 38% in Q2 this year, but saw lower media value from on-air promos on their … Read the whole story