by Joe Mandese
"Even with everything which has happened in recent months, the advertising recovery remains strong on a global scale," Dentsu's Peter Huijboom says. Read the whole story
COMMENTARY
by Joe Mandese
When exactly did one of the greatest agency brands change one of the greatest agency mottos from "Truth Well Told?" Read the whole story
COMMENTARY
by Joe Mandese
"No bueno if the source breaks their end of the bargain... I *might* say that source would now be considered a persona non grata." Read the whole story
by Wayne Friedman
With this deal, the companies say media buyers can discover and activate addressable, biddable inventory across the span of Disney content, pushing broader use … Read the whole story
by Wendy Davis
Twitter on Tuesday sued Tesla CEO Elon Musk for seeking to scrap a deal to acquire the social media platform for $44 billion. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
It was too much to ask that our local TV news actually slot a story into the lead position at 11 p.m. that was … Read the whole story
by Colin Kirkland
On Monday, electronics retailer GameStop launched its online marketplace for non-fungible tokens, inviting users to connect their digital wallets to buy, sell and trade … Read the whole story
by Steve McClellan
Among other duties, he will lead GroupM University, the recently launched learning and development hub for employees. Read the whole story
COMMENTARY
by Andy Sippel, Op-Ed Contributor
CTV offers a renaissance for targeted advertising in the privacy-centric era. To win in it, advertisers need to expand their perspective and playbooks. Read the whole story
by Wendy Davis
It's now "more important than ever that social media platforms not censor truthful posts about abortion," Sens. Amy Klobuchar and Elizabeth Warren say in … Read the whole story
by Wendy Davis
"Twitter relished in the knowledge that they were also the favorite and most used service of the former president, and enjoyed having that sort … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
While Microsoft is one of the few to cut their marketing spend, an early sign of marketers pulling in spending can be seen in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
TikTok now offers an Inventory Filter for ads to help brands ensure that content does not serve up alongside potentially offensive clips and videos … Read the whole story
by Fern Siegel
To highlight the entity, Favorite Child will issue aReverse RFP, which awards a deserving brand with donated hours of agency work. Read the whole story
by Joe Mandese
The prestigious award, the 39th annual one, was named after broadcasting pioneer and longtime CBS exec Frank Stanton. Read the whole story
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The way companies handle people's data has significant implications for brand value and trust. Read the whole story
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by Richard Whitman, Columnist
According to the multicountry study from Momentum Worldwide (with support from the 4A's) 80% of respondents indicated that they felt that way. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Marketers say they are getting better at multichannel marketing, but some still face challenges like integrating their tech stack, Ascend2 reports. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Discovery CEO may be more the TV-media centric boss for all things WarnerMedia, including HBO Max, than the less entertainment-savvy AT&T. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
First question: Does the owl look different? Yes. Owly has a little more spunk, and he has a legitimate role in the company: Chief … Read the whole story
by Laurie Sullivan
Consumers spent $74.1 billion in June 2022, with more than $451.7 billion spent online year-to-date -- up 7.5% year-over-year, according to the Adobe Digital … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
When we share physical space with another human, what is the spark that causes us to want to get to know them better -- … Read the whole story
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by Steve McClellan
IPG Mediabrands today announced a new social media campaign, “We See You at Mediabrands,” aimed at reaching prospective candidates from historically excluded groups and … Read the whole story