Omnicom Media Group has the best "current offering," but Publicis Media Group leads on "strategy" and GroupM in "market presence," according to findings of … Read the whole story
The former Unilever tea division was sold last month for $4.5 billion and spends about $70 million annually on measured media. Read the whole story
Netflix has selected Microsoft as the technology and sales partner for its ad-supported subscription offering. Read the whole story
COMMENTARYOpinions among journalists vary based on how they view "misinformation," while opinions among average Americans vary based on their trust in news. Read the whole story
COMMENTARYEach year at the Emmys, broadcast TV devotes three hours of precious prime time to promoting the major streaming services for free. Read the whole story
Meta has partnered with Monkeypaw Productions to create and launch a multi-world VR experience in its Horizon Worlds gaming platform. Fans with a Meta … Read the whole story
"Future Astronaut," from Courageous Studios, will highlight women who will drive the future of space travel. Read the whole story
CTV and streaming mostly play a supporting role compared to linear TV buys, Advertiser Perceptions and Hub Research find in a new survey. Slightly … Read the whole story
WhizzCo has improved its process to continually optimize the performance of content recommendations, to provide more relevant and faster matches of ads to users … Read the whole story
- COMMENTARY
Why I am writing a "Media Insider" about Paul McCartney? To celebrate how much media Sir Paul has personally created or influenced over his … Read the whole story
Native advertising, augmented reality and dynamic creative optimization are among the tools marketers can adopt to engage consumers. Read the whole story
The 7-year-old agency helps consumer brands build and operate their own digital commerce channels and manage their brand and sales performance across key North … Read the whole story
