The supply of tech vendors powering the programmatic ad marketplace grew more than 520% over a nine-year period analyzed by the ANA in its … Read the whole story

As part of a deal to measure viewing for Amazon's new NFL 'Thursday Night Football,' Nielsen will include live-streaming viewing of games in its … Read the whole story

Walmart said it chose Paramount+ for the broad appeal of its content. Also, Walmart has long sold merchandise based on Paramount franchise brands. Read the whole story

Apple continues to step up its ad business, and may now be considering location-based ads in Maps. Bloomberg's Mark Gurman has mapped out a … Read the whole story

The show "The Undeclared War" starts with the first of what might eventually evolve into multiple attacks on the Internet in Britain. Read the whole story

Restructuring is intended to help focus more resources on scripted originals deemed crucial to HBO/Max competing successfully. Read the whole story

Forever 21 is using teen-painted murals to deepen its connection to Los Angeles' neighborhoods. Read the whole story

Second-quarter growth in the Americas region was 9.6%, with growth in the U.S. and Canada offsetting weakness in Brazil and Mexico, the company said. Read the whole story

Nexstar, which has the most U.S. local TV stations, also has the largest CW affiliates -- 37 CW stations and CW Plus affiliates -- … Read the whole story

Chairman and CEO Eric Mower, who founded the agency in Syracuse in 1968, will remain in his current position as will other senior Mower … Read the whole story

Are we really past the controversy of simultaneous releases of theatrical movies in theaters and on streaming platforms? Read the whole story

The title initially founded in 2017 hopes to serve the Black community that comprises 60% of Baltimore's population. Read the whole story

Does ESPN want to make a big player trade -- or continue to play ball with an existing strong lineup? Daniel Loeb's Third Point … Read the whole story