As they prepare to release a big ecommerce report, GroupM's business intelligence team late last week spent some time discussing the meaning of mixed … Read the whole story

The move comes a week after Havas Media Group named PubMatic a preferred supplier because of its commitment to using renewable energy to power … Read the whole story

What is television? According to Wikipedia, the meaning of the word can be summed up succinctly in two sentences. Read the whole story

An eight-year veteran of the Philadelphia-based media agency, Vitale oversees the agency's trading desk, as well as its 15-member programmatic team. Read the whole story

Amazon Prime Video has inked a deal to have its NFL "Thursday Night Football" package carried on DirecTV's business-focused pay TV system -- bringing … Read the whole story

Amazon has granted some of its ad partners "advanced" status after launching the original program earlier this year. The Amazon Ads directory on the … Read the whole story

Ready Player Me, a cross-game avatar platform that allows users to explore virtual worlds with one consistent identity, closed a funding round led by … Read the whole story

Internet-connected devices are being targeted in a new fraud scheme, LeoTerra, that is estimated to have cost CTV advertisers around $10 million so far … Read the whole story

Fox Nation is scheduling movies on its streamers. One exec tells the "Hollywood Reporter" they think of Fox Nation as "a lifestyle and entertainment … Read the whole story

Facebook has agreed to pay $37.5 million to settle a class-action lawsuit alleging that the company collected users' IP addresses, which offer general information … Read the whole story

Survey suggests strong preference for ad-supported VODs regardless of income levels, age, methods of streaming access. Read the whole story