by Joe Mandese
As they prepare to release a big ecommerce report, GroupM's business intelligence team late last week spent some time discussing the meaning of mixed … Read the whole story
by Joe Mandese
The move comes a week after Havas Media Group named PubMatic a preferred supplier because of its commitment to using renewable energy to power … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
What is television? According to Wikipedia, the meaning of the word can be summed up succinctly in two sentences. Read the whole story
by Joe Mandese
An eight-year veteran of the Philadelphia-based media agency, Vitale oversees the agency's trading desk, as well as its 15-member programmatic team. Read the whole story
by Wayne Friedman
Amazon Prime Video has inked a deal to have its NFL "Thursday Night Football" package carried on DirecTV's business-focused pay TV system -- bringing … Read the whole story
by Laurie Sullivan
Amazon has granted some of its ad partners "advanced" status after launching the original program earlier this year. The Amazon Ads directory on the … Read the whole story
by Colin Kirkland
Ready Player Me, a cross-game avatar platform that allows users to explore virtual worlds with one consistent identity, closed a funding round led by … Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
Twitter's former head of security just accused the social media giant of "extreme, egregious deficiencies" in its security enforcement. Read the whole story
by Wayne Friedman
Internet-connected devices are being targeted in a new fraud scheme, LeoTerra, that is estimated to have cost CTV advertisers around $10 million so far … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fox Nation is scheduling movies on its streamers. One exec tells the "Hollywood Reporter" they think of Fox Nation as "a lifestyle and entertainment … Read the whole story
COMMENTARY
by Graeme Hutton, Ed Keller
Paid influencers are far more effective in lifting brand consideration and preference than in impacting awareness. Here is a six-point checklist to spur consumers … Read the whole story
by Wendy Davis
Facebook has agreed to pay $37.5 million to settle a class-action lawsuit alleging that the company collected users' IP addresses, which offer general information … Read the whole story
COMMENTARY
by Karlene Lukovitz
Survey suggests strong preference for ad-supported VODs regardless of income levels, age, methods of streaming access. Read the whole story