by Joe Mandese
The studio is poised to release a slate of big-budget films including "John Wick: Chapter 4," "Are You There God? It's Me, Margaret," "The … Read the whole story
by Wayne Friedman
National CineMedia has struck an analytics and measurement deal with iSpot.tv that will give NCM reach, frequency, attribution and tune-in data for its advertising … Read the whole story
COMMENTARY
by Joe Mandese
The advertising trends are not good for news publishing brands. And that's not good for democracy. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Larry David has agreed to write, produce and star in yet another season of "Curb Your Enthusiasm" for HBO. Read the whole story
by Joe Mandese
The data from NewsGuard will enable advertisers to target audiences based on the credibility of thousands of news and information sources using nine basic, … Read the whole story
by Karlene Lukovitz
Videos seem to work even on people who are "very receptive to bullshit," according to the head of Google's Jigsaw research arm. Read the whole story
by Wayne Friedman
Internet-connected devices are being targeted in a new fraud scheme, LeoTerra, that is estimated to have cost CTV advertisers around $10 million so far … Read the whole story
by Laurie Sullivan
The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Basis Technologies' Grace Briscoe discusses trends in 2022 campaigns, where "spend is roughly 4x higher than in the same period in 2020." Read the whole story
by Colin Kirkland
Meta permanently removed Andrew Tate's official accounts from Instagram and Facebook last week. On Monday, TikTok banned an account of Tate's after carrying out … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the modern digital TV/video world, streaming bundles are on the rise -- even homemade ones. But are they really what consumers want? Read the whole story
by Wayne Friedman
NBCU premium subscribers will have next-day access to current seasons of NBC and Bravo shows the day after they air beginning Sept.19. Beginning next … Read the whole story
by Ray Schultz
Differences in staffing levels and ownership levels contribute to unequal coverage, the researchers write. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
That golden age was just yesterday -- but streaming is starting to resemble cable now, and that's not necessarily a good thing. Read the whole story