by Joe Mandese
"Talia will develop PMX to become Publicis' overarching media platform globally and in close partnership with our country CEOs will bring a product-first mindset … Read the whole story
by Steve McClellan
The holding company has also appointed several new members to its management board including, Dave Penski, CEO, Publicis Media, US; Carla Serrano, Chief Strategy … Read the whole story
by Joe Mandese
An analysis by watchdog Media Matters shows Mike Lindell may be the most visible personality on Fox News due to thousands of ads featuring … Read the whole story
by Laurie Sullivan
Google has introduced "publisher provided signals" -- codes that identify audience segments based on Audience Taxonomy and Content Taxonomy, created by the IAB to … Read the whole story
by Laurie Sullivan
Walmart on Wednesday announced new ways for authorized third-party sellers to connect with Walmart customers across its marketplace through self-service options, providing alternatives to … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Consumer Reports" is advocating subscription sharing and "service hopping" as strategies for saving money on monthly TV bills. Read the whole story
by Wayne Friedman
Netflix anticipates it can reach 40 million unique global viewers in the U.S. for its upcoming ad-supported service by Q3 2023, according to a … Read the whole story
by Wendy Davis
"Amazon makes consumers think they are getting the lowest prices possible, when in fact, they cannot get the low prices that would prevail in … Read the whole story
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by Richard Whitman, Columnist
The report recaps creative trends, insights and the top-ranked work, people and agencies based on this year's Cannes Lions Festival of Creativity submissions. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
A data-driven marketer should be willing to build a model, evangelize it to finance and sales, and use that to plan out spend. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
In a Contentsquare study, a whopping 85% of consumers expressed dissatisfaction with their online shopping experiences. Read the whole story