by Joe Mandese
The assignment, which covers the BMW and MINI brands, follows a competitive pitch that included incumbent GroupM's Wavemaker. Read the whole story
by Joe Mandese
The study by Basis Technologies found that better connected TV tech and targeting is political media's most promising recent development. Read the whole story
by Laurie Sullivan
Mobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will join its board of directors as chairman. De Nardis previously joined LoopMe's advisory … Read the whole story
by Joe Mandese
"Sure, social media is the primary channel for Gen Z, but it's not just YouTube, Snap, TikTok and Instagram," the Horizon's "Gen Z Field … Read the whole story
by Colin Kirkland
Fan engagement platform Fandom has acquired a slew of massive entertainment and gaming brands from Red Ventures in a deal that is worth about … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Alaska Daily" pays homage to local-market journalists who do their work in the face of dwindling circulation, financial reverses and staff downsizing. Read the whole story
by Wayne Friedman
Three weeks into its exclusive airing of NFL's "Thursday Night Football," Amazon Prime Video is averaging 11.9 million viewers per Nielsen's TV measure. Adding … Read the whole story
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by Richard Whitman, Columnist
Holders of less than 20% of Saatchi's outstanding stock (other than that held by the pursuing company and its CEO) tendered their shares, far … Read the whole story
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by Karlene Lukovitz
SCOTUS declines to review lower court ruling allowing the lawsuit to proceed. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Former Google CEO and Chairman Eric Schmidt believes Chainlink, a blockchain oracle network, has "better technology" and "scales better" than other cryptocurrencies like Bitcoin … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Dish Network/Sling TV blackout of all Walt Disney TV networks makes one thing clear: "Direct-to-consumer'" takes on pressing importance. Read the whole story