U.S. spending will rise 13.7% to $35.65 billion, while worldwide spending will expand 11.1% to $75.16 billion this year, according to PQ Media's just-released … Read the whole story

Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wieser quips, "If you said that, people would say, '$6 trillion - that's … Read the whole story

The popular dating app has new tools to help Gen Z navigate the coming elections. Read the whole story

At this time of year, we are reminded that the networks and their new fall shows are brought to you by advertising. Read the whole story

"Avengers: Everyday Heroes" is currently available free online and later this fall at doctor offices and pharmacies that order them. Read the whole story

It's called the Cryptoless Project, and was developed by photographer Antoine Guene and the non-profit City Team, with support from creative agency OK C'est … Read the whole story

Two prior trans-Atlantic privacy pacts were struck down by Europe's highest court, which said the deals didn't adequately protect Europeans because the U.S. allows … Read the whole story

Metaskins has announced the first and only on-chain wager-based gaming ecosystem in Decentraland. The Holy Temple Casino aims to be a destination for gaming, … Read the whole story

AdImpact predicts October will exceed the total for September -- the fourth-highest month for political ad spend -- with actual spending and reservations reaching … Read the whole story

The addition of Amazon Alexa is meant to help customers simplify and organize their lives, according to the automaker. Read the whole story

Walmart's Rollbacks and More officially kicks off the holiday shopping season with deals on electronics, home, toys, fashion and more. For advertisers, the data … Read the whole story

Video streamers continue to boost national TV messaging -- up 7% in paid ad spend/media value in September, according to estimates from iSpot.tv. In … Read the whole story

NBTV built a network to responsibly promote and sell alcohol and will soon launch channels for golf and cannabis for health and wellness. Other … Read the whole story

CTV's ROI is better than other media channels' in both the short and long term, according to Analytic Partners' data/analysis. Read the whole story