"At this moment, we cannot confidently state that Twitter is a safe place for brands," IPG emailed clients, per WSJ report. Read the whole story
COMMENTARYIf I could be a fly on the wall at big agency meetings this week, I'd want to be present to hear Elon Musk … Read the whole story
Meta Platforms says advertisers' fraud claims don't lend themselves to class-action treatment, given that metrics about potential reach were allegedly inflated by different proportions … Read the whole story
COMMENTARYPoldark's got a beard in the new crime thriller "The Suspect" coming to Sundance Now and AMC+ this week. Read the whole story
The ad unit will align workflows around six of the big media agency holding companies and other businesses, giving clients multiplatform reach with ad … Read the whole story
Snap's partnership with BigCommerce allows U.S. merchants to directly integrate their store into Snapchat as a one-stop-shop to sync product catalogs and create immersive … Read the whole story
The 12-week studio will select six startups to receive investment capital, technology solutions and research, connections and commercial opportunities with industry and corporate partners. Read the whole story
The former Saturday Night Live cast member stars in a new ad from The Lincoln Project encouraging everyone to get out and vote despite … Read the whole story
- COMMENTARY
Six months ago my job ended and I had the opportunity to reimagine what I'd do next. I spent 16 years running a media … Read the whole story
Traditional TV still reaches 81% of frequent-voter household, while 51% reached via streaming are incremental, per an Effectv analysis of 2022 primaries ad campaigns. Read the whole story
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Meta has invited all creators across the globe to use professional mode, a feature the nervous tech giant introduced last December. Read the whole story
Paramount's TV media unit saw advertising decline 3% in Q3, despite strong gains in political advertising for its TV stations. There was positive news … Read the whole story
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Brands today are spending more time in a space formerly reserved for politicians and issues groups. Whether it's Amazon's emphasis on being the best … Read the whole story
They have many ways of getting around them, Toolkits and National Research Group report. Read the whole story
Site promises three-month investigations into public issues. Read the whole story
Similarweb is collaborating with TV outcome measurement company EDO for convergent TV to enable brands to use search data to measure TV ad performance. Read the whole story
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Ads are an interesting reflection of the culture in which that ad has to perform. Read the whole story
