The move factors carbon impact at a media impression level, alongside campaign objectives like reach, consideration, purchase intent, etc. Read the whole story

"Everyone is asking about the meetings," said one anonymous holding company source, adding: "All I can tell you for sure is that a meeting … Read the whole story

The company spends an estimated $150 million on measured media worldwide, according to agency research firm COMvergence. Read the whole story

The lenses will expand brands' AR capabilities and allow Snapchatters to try on, purchase and share their glasses directly on the platform. Read the whole story

In the new NBC sitcom "Lopez Vs. Lopez," TikTok is a co-star on par with George Lopez and his daughter Mayan. Read the whole story

The industry's Trustworthy Accountability Group is unveiling a new certification program that aims to provide advertisers with detailed metrics about online campaigns. Read the whole story

Military recruitment has been a challenge since volunteer service began. The Marines hit their recruitment numbers for fiscal 2022. Read the whole story

By any normal metric, Netflix has enjoyed continuous and unparalleled growth and success since "House of Cards" became the first major streaming hit in … Read the whole story

Roku's stock got slammed in after-hours trading as it posted Q3 earnings results, with a big net loss and a poor advertising outlook. Read the whole story

"Primetime Channels" is a new storefront hub featuring 34 subscription streaming services available directly on the platform, including Paramount+, Showtime, AMC+ and Spanish-language Vix+. Read the whole story

Scammers could potentially siphon off brands' marketing money, as well as defame a company's Twitter profile with offensive content, warns one security expert. Read the whole story