by Joe Mandese
"The goal was to make it actionable and to get this data in the hands of all the planners in order to make it … Read the whole story
by Wayne Friedman
More than 10 major advertisers including GM, Marriott Bonvoy. PepsiCo and State Farm have joined NBCU's Currency Council, participating in "alternative" viewing guarantees for … Read the whole story
by Wayne Friedman
TelevisaUnivision says Omnicom Media Group (OMG) will be the first agency partner to use the media company's Hispanic household data graph for its brands. Read the whole story
COMMENTARY
by Joe Mandese
"This is literally like when you talk about grandpa while grandpa's right there in the room with you muttering about what's on television," The … Read the whole story
by Joe Mandese
The Bulletin of the Atomic Scientists this morning announced it has already begun discussions about resetting the time of its "Doomsday Clock" ahead of … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"The Kids Tonight Show" is produced at 30 Rock in Studio 6B, across the hall from Studio 6A, the home of Jimmy Fallon's "Tonight … Read the whole story
by Karlene Lukovitz
TikTok is projected to increase its share of global online video ad revenues from 15% to 24%, and its Chinese Byte Dance-owned sibling app … Read the whole story
by Colin Kirkland
Sony is planning to enter the world of NFTs through a strategic gaming lens. Read the whole story
by Laurie Sullivan
YouTube is testing affiliate marketing for Shorts in the U.S. with creators, and a shopping feature for Shorts in select countries. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
It's hard to imagine that just 20 years ago, the only place to watch first-run original scripted series was on one of four broadcast … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
So said Sequent Partners' Jim Spaeth, summing up the third day of the 2022 "Attribution & Analytics Accelerator" conference, co-hosed with the Advertising Research … Read the whole story
by Wayne Friedman
Overall October TV usage from all legacy and digital platforms is now 2.8% higher vs. a year ago, according to Nielsen's The Gauge measure … Read the whole story
by Steve McClellan
Leikikh remains chairman of MullenLowe and is succeeded in the CEO role by The Martin Agency's Kristen Cavallo, who will continue to report to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
YouTube is launching a shoppable Shorts challenge this week that will take place during its holiday event, From YouTube to You. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The underlying premise continues to be that CTV platforms and streamers won't share crucial viewing data with advertisers. You can throw the label of … Read the whole story
by Wayne Friedman
"There are some who have suggested that the current environment is worse than what they saw in COVID," said Naveen Chopra, executive vice president, … Read the whole story
-
by Wendy Davis
"Rather than creating new rules without a clear grant of authority from Congress, the Commission should consider how it can appropriately use its existing … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Being farsighted means I need glasses to focus closely, but I must take them off to see far away. That's just like my view … Read the whole story