by Joe Mandese
The passing of beloved industry figures -- Subway marketing guru Tony Pace and USIM President Russell Zingale -- were among the most-read "Media Daily … Read the whole story
by Karlene Lukovitz
The plan -- said to be part of a strategy to yield more revenue from its investments in livestreamed sports rights -- may or … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
If TV is the influential medium that the ad biz insists it is, then it stands to reason that TV's encouragement of drinking is … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
More than one year ago, President Joe Biden nominated longtime net neutrality proponent and consumer advocate Gigi Sohn to the FCC. As of today, … Read the whole story
by Fern Siegel
The 30-second spot, produced by BBDO New York, will air during the third commercial break in the second quarter, part of a month-long immersive … Read the whole story
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by Richard Whitman, Columnist
Rebel Interactive Chief Strategy Officer BJ Kito offers his own set of observations about what to look for trend-wise in the digital marketing space, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The true lookalike links between most segment members have become tenuous at best and most likely specious. Read the whole story
by Ray Schultz
The Finding Safe Haven series offers reports on seven geographic regions. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
California, Colorado, Connecticut, Virginia and Utah will take on new data-protection laws that apply to collection and processing of personal information. Read the whole story
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by Wendy Davis
Online tax filing services "have been quietly transmitting sensitive financial information to Meta when Americans file their taxes online," two California residents allege in … Read the whole story
COMMENTARY
by Karlene Lukovitz
Struggles to resolve existing and new challenges will accompany advertising and tech gains and evolving marketing opportunities, say industry pros. Read the whole story