Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-screen campaigns across all its networks and media platforms, "to better represent its … Read the whole story

The data shows an 18-point brand lift advantage coming from Democrats for the Disney brand, as well as some surprising results that American political … Read the whole story

Working through its business unit Jigsaw and with the Tech Against Terrorism group, Google has developed a free tool that can identify and remove … Read the whole story

The first new network drama of 2023 shows great promise -- if it can steer clear of the usual TV-show cliches. Read the whole story

The 2022 box office is up 64% vs. a year ago but 34% lower vs. 2019, IMDb's Box Office Mojo says. There were 75 … Read the whole story

Combined share of 48.4% of U.S. digital ad spend is down from 54.7% in 2017. Read the whole story

Although SVODs' global content spend is projected to rise 8%, spend for broadcast content is forecast to dip 3%. Read the whole story

Welcome to advertising and data 2023. Advertisers will invest more in data, tech and cloud services this year as companies in North America and … Read the whole story

HBO Max had the best improvement overall among all U.S. brands in YouGov's rankings vs. the year-ago period, in terms of quality and impressions, … Read the whole story