by Wayne Friedman
Amidst a growing market of new alternative TV and media "currencies," Nielsen's highly anticipated, cross-platform measurement system Nielsen One will start up January 11. Read the whole story
by Steve McClellan
The German auto brand is also reviewing assignments for social media and CRM, a company spokesman confirmed today. Read the whole story
by Karlene Lukovitz
Also loosening rules for cause-based ads, as many major advertisers continue to avoid the platform. Read the whole story
by Richard Whitman, Columnist
The new firm, called Weightless, will work with clients to optimize their use of complex technology and marketing platforms. Media veteran Barry Lowenthal, Warner … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Watching Barbara Walters sit down with the world's most famous people was a TV experience shared by millions for the better part of 40 … Read the whole story
by Colin Kirkland
The lens will launch Jan. 13 -- also known as "Quitter's Day," the day people are most likely to forfeit new year's resolutions. Chipotle … Read the whole story
by Robert Williams
Economic pressures on advertising revenue are expected to force media companies to limit spending growth for programming. Read the whole story
by Laurie Sullivan
Microsoft has an exclusive relationship with OpenAI. In addition to the billion-dollar investment, it has a license to use the OpenAI text generator AI … Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
Are government officials being paranoid when they worry about security and privacy risks from the app, and liken it to "digital fentanyl"? Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
While their series is (according to Netflix) its most-watched documentary ever, the world seems to be responding with a collective yawn. Read the whole story
by Ray Schultz
But 'The Washington Examiner' Posted a 19% Increase Read the whole story