by Joe Mandese
Digital place-based ad networks are the fastest-growing sector, increasing ad revenue 24.9% worldwide and 39.9% in the U.S. in 2022. Read the whole story
by Steve McClellan
Those are top priorities in a busy agenda that the 4A's has set for itself for the coming year, as outlined in a new … Read the whole story
by Joe Mandese
His 18-month-old startup just made its sixth acquisition, a conversion rate optimization specialist focused on testing and, ultimately, making it end-to-end. Read the whole story
by Joe Mandese
The Dentsu unit will be responsible for all traditional "above-the-line" media planning and buying in Zalando's 25 markets, including: Germany, UK, France, Sweden, Italy, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The scandal-plagued Golden Globe Awards are back, but not by popular demand. Read the whole story
by Colin Kirkland
At the Consumer Electronics Show (CES) in Las Vegas, TikTok's D'Amelio family announced the May launch of their new women's footwear line. Read the whole story
COMMENTARY
by Richard Yao, Op-Ed Contributor
LAS VEGAS -- After a fully virtual show in '21 and a largely hybrid one last year, CES 2023 presented a concerted push for … Read the whole story
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by Richard Whitman, Columnist
It's designed to back diverse creators on YouTube, the Google and Alphabet-owned video platform. Read the whole story
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by Colin Kirkland
The integrated livestream technology, called Uplify, will help brands and content creators boost revenues with interactive ads that are block-resistant. Read the whole story
by Wendy Davis
Review platform Yelp is urging the FTC to consider fining anyone involved in creating or posting phony endorsements. Read the whole story
COMMENTARY
by Steve Ellwanger
New suit alleges synthetic chemicals are in Simply Tropical juice drink, which has "all natural" labeling claim. Read the whole story
by Wayne Friedman
Nearly 18% of local media buyers say they anticipate cutting back on legacy TV, followed by newspapers with 17%, magazine media buying at 15% … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The average daily amount spent in paid-search advertising fell 18% in December vs. November, and the average cost of a click for paid-search advertising … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Good: We may be able to predict extreme catastrophic events like earthquakes and pandemics through machine learning and neural networks. Read the whole story
by Robert Williams
Two-thirds of television viewers said they look at a second screen or device -- such as a tablet, phone or laptop -- while watching … Read the whole story
by Laurie Sullivan
The agreement allows BigCommerce customers to take their catalog of products sold on D2C sites and ensure shoppers can find them, says Sharon Gee, … Read the whole story
by Laurie Sullivan
Adobe released the latest online inflation data from the Adobe Digital Price Index Tuesday, showing that prices online in December 2022 fell 1.6% year-over-year, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Young media consumers' high usage of short-form video content on social media and other platforms is not breaking news. But their trend line as … Read the whole story
COMMENTARY
by Karlene Lukovitz
Shorts creators who agree to terms can now earn ad revenue directly from YouTube via a pool based on ad views per country. The … Read the whole story