Empower, the independent, family-owned, Cincinnati-based agency founded by a woman -- Mary Beth Price -- has been sold to another: Ashlee Clarke. Read the whole story
After a career in front of the camera, Ashlee Clarke founded ad agency NitroCollaborative (known as NitroC) five years ago. Chris Clarke founded Nitro … Read the whole story
"Recommendation algorithms are what make it possible to find the needles in humanity's largest haystack," Google argues. Read the whole story
Google is urging a federal judge to dismiss antitrust lawsuits alleging that the company monopolizes the market for search engines. Read the whole story
As "official soup sponsor of the NFL," Campbell's is building up to the NFL playoffs by launching an immersive football-themed metaverse game featuring challenges … Read the whole story
COMMENTARYThis past week, the outspoken outlier of the British royal family produced great results for CBS in two high-profile appearances. Read the whole story
In a further move to compete with linear TV, Netflix will be showcasing itself to ad execs as equals to traditional TV networks, taking … Read the whole story
Looking to eliminate any future media-business conflicts in the measurement space, Samba TV has sold off its media-sales unit to programmatic media firm MiQ … Read the whole story
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I just told all of our employees that from today forward, all of their jobs are going to change through AI bots. Read the whole story
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"There is a lot of opportunity for Democrats and Republicans to work together to rein in BigTech and update our nation's online privacy laws," … Read the whole story
The Golin program contains hands-on training with industry experts in areas such as copywriting, art direction, planning and production. AAF's students will participate in … Read the whole story
Netflix's total of 1,160 episodes for Q4 2022 was four times greater than second-place Amazon Prime Video, while six Netflix streaming competitors totaled 1,220 … Read the whole story
COMMENTARYShould small and mid-sized TV networks and platform operators merge -- or sell themselves to the larger, legacy TV-based corporations? Read the whole story
WideOrbit says ZingX will be available in 184 out of 210 markets, providing 87% U.S. national reach, with inventory from local TV stations. Marketers … Read the whole story
The first price hike since its 2020 launch comes as Warner Bros. Discovery prepares to merge HBO Max and Discovery+. Read the whole story
Integrating with Magnite's SpringServe ad server will give customers a transparent view of available ad inventory. Read the whole story
