by Joe Mandese
"In today's numbers, that would put them in our top 25," GroupM's Kate Scott-Dawkins said based on Netflix management's estimates in last week's earnings … Read the whole story
COMMENTARY
by Joe Mandese
"At some point over the past few decades, we, as a society, have decided, intentionally or not, to accept the process of viewing ads … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Many online ad practices are "unfair, deceptive, and privacy-invasive," writes Brooklyn Law School professor Jonathan Askin in a petition in which he urges the … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The new drama series "Wolf Pack" premiering this week on Paramount+ is "Twilight" with werewolves. Read the whole story
by Joe Mandese
"Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media … Read the whole story
by Laurie Sullivan
The Green Supply Path Initiative is aimed at helping the ad industry lower carbon emissions by optimizing the supply path -- specifically programmatic. Read the whole story
by Laurie Sullivan
The IAB on Sunday announced the appointment of Alysia Borsa to chair of the trade organization's board of directors, along with many other newly … Read the whole story
COMMENTARY
by Joe Mandese
After a day full of case studies showing the latest in TikTok filters and entertaining memes, I just had to ask if it was … Read the whole story
by Laurie Sullivan
The investment aims to "accelerate AI breakthroughs to ensure these benefits are broadly shared with the world," Microsoft wrote in a blog post. Read the whole story
by Karlene Lukovitz
Netflix wouldn't have entered the advertising business unless it was convinced it could generate at least 10% of total revenue initially, and far more … Read the whole story
by Colin Kirkland
Anuz says its technology measures ads in gaming environments in real-time, collecting unique data points about intrinsic in-game ad placements -- including average screen … Read the whole story
by Wayne Friedman
TV networks' advertising/promo for their own shows, streaming efforts and other services is up 4% in total media value/paid advertising to $733.8 million, according … Read the whole story
by Karlene Lukovitz
Under Ostroff, Spotify upped its content by 40X and doubled its ad revenue to EUR1.5 billion. Two other Spotify execs have been promoted to … Read the whole story
by Laurie Sullivan
Microsoft Advertising released a model into general availability that it calls "last-touch attribution for automated bidding" on the Microsoft Audience Network this week. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Did you stop because you were principled? Or was it because you had genuine content concerns and wanted to ride out the storm before, … Read the whole story
COMMENTARY
by Karlene Lukovitz
Could be. But programmers have to be convinced that a common metadata set will work to their advantage, as well as advertisers'. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The study of transparency in programmatic media trading suggests that that transparency continues to slowly improve, but there is still work to do. Read the whole story
by Ray Schultz
Quake Media, a paid service, will offer a weekly podcast featuring Cuomo, plus other content. Read the whole story