by Wayne Friedman
Key execs from the MOC pushing alternative new currencies will appear on a panel at the Feb. 8 NBCU developer conference. The panel will … Read the whole story
by Steve McClellan
EssenceMediacom is now GroupM's largest agency -- with 10,000 people across 120 offices, with Nick Lawson at the helm. He was named Global CEO … Read the whole story
by Joe Mandese
Less than a week after officially stepping down at GroupM, Wieser launched "Madison & Wall," and is not expected to continue co-hosting the agency's … Read the whole story
by Karlene Lukovitz
With viewership of major league baseball declining among Gen Z, in particular, losing YouTube TV could eventually hurt the network's advertising prospects. Read the whole story
COMMENTARY
by Joe Mandese
I didn't attend the IAB's conference, so I was as surprised as anyone to read about Cohen's "extremist" attack on -- well, everybody from … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The Grammy Awards will try again this Sunday to turn its ratings fortunes around after viewership nosedived in 2021 and 2022. Read the whole story
by Laurie Sullivan
Amazon Publisher Direct, announced at Unboxed 2022, expanded an agreement with Paramount Global giving advertisers access to more premium video inventory. Read the whole story
by Tanya Gazdik
Audi RED will be led by Marco Tomada and Stephan Strecker, with the support of a board of directors made up of equal partner … Read the whole story
by Karlene Lukovitz
With Peacock having reached 20 million paid subscribers, Comcast is doubling down on the paid business model. Read the whole story
by Colin Kirkland
Under the watch of CEO Elon Musk, Twitter is moving forward with plans to disrupt the payments industry by introducing payments. Musk hopes to … Read the whole story
by Laurie Sullivan
LinkedIn members can now customize SEO titles and descriptions to control how articles serve up in search engines, making it easier for others to … Read the whole story
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by Wayne Friedman
The deal will pair automotive consumer data with TV streaming data to help auto marketers buying ad time on Roku better understand how advertising … Read the whole story
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by Colin Kirkland
Instagram's co-founders have announced the development of personalized newsreader Artifact, which reports suggest will be a modern version of Google Reader, which launched in … Read the whole story
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by Wendy Davis
"Social media companies are now facing an existential question: does the First Amendment protect their ability to keep consumers safe online through content moderation?" … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The benefits of "overthinking" expansive thoughts that won't get interrupted, while in a peaceful locale, can't be overstated. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Elon Musk agreed to a request from the government of India to remove Twitter links to videos from a BBC documentary that is critical … Read the whole story
by Karlene Lukovitz
Prices will go up in markets in which Sling is already paying to carry local NBC and Fox stations. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Networks are counting on the continued upswing of streaming, but financial losses for services to be started up continue to eat into whatever profit … Read the whole story
by Ray Schultz
But fewer than half fully understand programmatic advertising, Acast reports. Read the whole story
by Laurie Sullivan
About 75% of customers said chatbots do not handle complex questions well, while more than half struggled to find alternate resolutions to a problem … Read the whole story