Ad industry groups responded to President Joe Biden's call for new privacy laws by reiterating their support for some form of national legislation, but … Read the whole story
Omnicom reported 7.2% organic revenue growth for the fourth quarter. The current growth outlook for 2023 is 3% to 5%. Read the whole story
As far as campaign slogans go, I'm not sure it ranks up there with "Morning In America," but I wouldn't be surprised to see … Read the whole story
Sunday's Grammy Awards on CBS saw a 28% jump in audience from a year earlier, halting a nosedive in the ratings that started in … Read the whole story
Fox cited strong demand from local political ad buys on Fox TV stations, and Tubi's growth that helped offset the absence of "Thursday Night … Read the whole story
Microsoft and Baidu on Tuesday provided more information on integrating AI in each company's respective search engine, one day after Google announced changes to … Read the whole story
At a launch event in Paris Wednesday, Prabhakar Raghavan, a Google SVP responsible for Google Search, Assistant, Ads and more, said chatbot service Bard … Read the whole story
The deal spans more than 200 countries and regions, excluding China. Read the whole story
Younger adults heavily prefer SVOD -- but avoiding ads isn't their primary reason. Read the whole story
Over 200 publishers are now listed on the chart, with all AAM publishers to be added by summer. Read the whole story
Helen Lafford joins from Initiative, where she led EMA pitches. Separately Nick Fox joins the group in a dual role in Washington D.C. Read the whole story