by Joe Mandese
Defining a "slowcession" as "coming to a standstill, but never going in reverse," a report projects the 2023-24 upfront will be hardest hit and … Read the whole story
COMMENTARY
by Joe Mandese
The following interview was conducted with Brian Monahan a couple of weeks ago, just after two mass shootings in California, but before this week's … Read the whole story
by Steve McClellan
Alaska Airlines spent an estimated $30 million on measured media last year, according to agency research firm COMvergence. Read the whole story
by Joe Mandese
A month after promoting Leah Meranus to CEO from chief media officer of Dentsu X, former OMD exec Pranav Pandit is filling the chief … Read the whole story
by Laurie Sullivan
Meta announced Tuesday it would now include information on how it uses machine learning to deliver ads. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Milo Ventimiglia plays a con man in love in the new ABC series "The Company You Keep." But is his newfound romance just a … Read the whole story
by Joe Mandese
Bradbury, who reports jointly to the ANA's Bob Liodice and the 4A's Marla Kaplowitz, effectively succeeds former Ad-ID Executive Director Harold Geller, who left … Read the whole story
by Laurie Sullivan
NP Digital has integrated paid search data into its Answer The Public technology, allowing marketers and search experts to use it as a ChatGPT … Read the whole story
by Laurie Sullivan
Google has begun to roll out the first Beta for its Privacy Sandbox -- an ad-tech stack that explains how ad tracking, targeting and … Read the whole story
by Karlene Lukovitz
Elon Musk now claims the company will stabilize by year-end, allowing him to step down as CEO. Read the whole story
by Steve McClellan
The study reveals that TikTok and Facebook have become primary providers of information for millions of younger patients, who feel that health services are … Read the whole story
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by Colin Kirkland
Metaverse game provider Gamefam has announced a partnership with Paramount Consumer Products and Nickelodeon to bring two classic cartoon franchises, "SpongeBob SquarePants" and "Teenage … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Imagine the world of corporate commissioned whitepaper research, where there is no such thing as peer review or academic rigor. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
After people were separated by the pandemic, video-fueled connections became essential, effectively influencing the entire social media market. Read the whole story
by Wayne Friedman
Three of the top spots for online engagement for this year's Super Bowl went to pure entertainment marketers. The ad for Warner Bros.' upcoming … Read the whole story
by Wendy Davis
FCC nominee Gigi Sohn urged lawmakers to advance her confirmation, arguing that opponents in the telecom and cable industries are responsible for "false and … Read the whole story
by Wendy Davis
Republican FTC Commissioner Christine Wilson announced on Tuesday that she plans to resign, due to Chair Lina Khan's alleged "disregard for the rule of … Read the whole story
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by Ray Schultz
The U.S. magazine group faces a tough year, but Hearst Newspapers and overseas magazine operations are up. Read the whole story