by Joe Mandese
Aside from being a council, not a committee, the VAB's Danielle DeLauro said the "JIC" will certify ad currencies used by TV/streaming buyers and … Read the whole story
COMMENTARY
by Joe Mandese
Fun fact: I actually struggle with headlines. But when I began drafting this column after reading "The New York Times" column about one of … Read the whole story
by Colin Kirkland
Tiktok's in-stream shopping experience happens in-app and includes a shop overview and purchase option, unlike its typical shopping process, which sends users to retailer … Read the whole story
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by Wendy Davis
The new California Age-Appropriate Design Code represents "the most extensive attempt by any state to censor speech since the birth of the internet," the … Read the whole story
by Laurie Sullivan
"Rather than simply fulfilling a search need, it's about helping the user spark new thinking and ideas," Matthew Mierzejewski, SVP of Merkle's Search and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Twitter has updated its ad policies to allow cannabis ads to run on its service in states where it is legal, in accordance with … Read the whole story
COMMENTARY
by Karlene Lukovitz
Meanwhile, an iSpot.TV solution - and GroupM-shepherded effort to develop new CTV viewability standards - announced last June are still in beta. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Many different brands took the No.1 spot of favorite Super Bowl ads, depending on who was doing the ranking. In the end, nobody loses! … Read the whole story