The delta between manual and programmatic payments spread significantly, suggesting programmatic may be more efficient for suppliers during times of economic volatility. Read the whole story

The company said GroupM had a strong year with 9.1% growth. The growth outlook for this year: 3% to 5%. Read the whole story

In the upcoming series "Agent Elvis," the late King of Rock 'n' Roll is reimagined as an animated spy with a suspicious mind. Read the whole story

Potential customers are able to take a 360-degree walk around the vehicle, sit in the driver's seat and virtually drive the sporty sedan. Read the whole story

The tests, being conducted in response to a new Canadian law protecting news publishers' rights to negotiate with platforms, raise additional questions. Read the whole story

Vari, the Texas-based workspace furniture company, has named 9thWonder Agency its media agency of record. Read the whole story

Microsoft on Wednesday brought the Bing search and chat experience to Skype and mobile on iOS and Android, using the Bing mobile app and … Read the whole story

Large broadcasters want the FCC to dedicate staff to overcoming the remaining obstacles to actual widespread deployment of NextGen, which they see as vital … Read the whole story

MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story

Even with ever more scarce linear impressions, brand marketers are still focused on reach, so will continue to pursue linear. That means upfront wheeling … Read the whole story

The FCC will vote on proposed text spam regulations, including one to close the "lead generator loophole." Read the whole story

Xperi's TiVo business, which has set its sights on becoming a growing CTV/streaming distribution company like Roku and Amazon Fire TV, says its potential … Read the whole story