According to the companies, their collaboration going forward "will modernize GEICO's go to market approach, by generating data-driven solutions, reimagining conventional marketing frameworks, and … Read the whole story
COMMENTARYAs Nielsen celebrates its centennial, the richest part of its history, and potentially the future for its private-equity owners, may not be its audience … Read the whole story
Chris Wilson succeeds Joanna Drews, who moves to president and co-founder. Read the whole story
Fox will showcase its "full portfolio" of sports, entertainment, news and streaming platforms in a live, in-person upfront on May 15, 2023 at a … Read the whole story
COMMENTARYIn "The Consultant," a strange business consultant shows up mysteriously at a company just days after the CEO is murdered. Read the whole story
Google is blocking news across some Canadian publisher websites in Google Search, Google Discover and other Google platforms in a test that affects less … Read the whole story
The music streaming platform is now testing token-gated playlists that can be unlocked through the ownership of NFTs, according to Kingship, a metaverse band … Read the whole story
CTV users also were more likely to spend more time with their first app than with any other app during each tuning session. Read the whole story
The company is on track in terms of savings due to its streamlining efforts over the past five years. Permanent savings from those efforts … Read the whole story
- COMMENTARY
A consistent message I've heard over the past few weeks at industry conferences: It's in our hands whether or not the advertising industry returns … Read the whole story
Warner Bros. Discovery posted an expected Q4 $2.1 billion net loss due to acquisition costs, the restructuring of the company, and continued losses from … Read the whole story
"Google systematically destroyed an entire category of written communications every 24 hours," the government alleges. Read the whole story
- COMMENTARY
"Simplified privacy notices will empower consumers to make informed choices among providers," advocacy groups tell the FCC. Read the whole story
Subscription-only, ad-free streaming platforms declined 30% to a 36 share in time spent in second half of 2022, while ad-supported CTV rose 55% to … Read the whole story
- COMMENTARY
If you're not fundamentally changing the way you engage with customers you're in trouble - as a brand or an agency. Read the whole story
SMBs can use the platform to create personalized, DIY video commercials, the companies say. Read the whole story
