GroupM this morning announced a deal utilizing a nonprofit organization to vet the quality of local, national and international news sites for programmatic media … Read the whole story
Data released this week by Geopath includes transit and "fleet" data for the first time, providing a more comprehensive view of out-of-home campaign reach … Read the whole story
To commemorate its 100th anniversary, "Time" magazine's March 3 issue features 144 mini-covers framed in its iconic red borders. The "A Century of Impact" … Read the whole story
COMMENTARYRyan Seacrest announced earlier this month that he will leave "Live with Kelly and Ryan" this spring after six years as co-host with Kelly … Read the whole story
The new accreditations follow renewals of previous ones granted to Mediaocean ad-serving unit Flashtalking and ad-fraud service Protected Media. Read the whole story
Today, Snap announced "My AI," a new customized chatbot with the latest version of OpenAI's groundbreaking GPT technology. The new feature is integrated directly … Read the whole story
Sam's Club has released a real-time display ad service available across thousands of sites on the open web through Sam's Club Member Access Platform … Read the whole story
COMMENTARYProcedural dramas have long been a staple of broadcast television, with particular appeal to viewers over 50. While skewing older on linear TV, surrounded … Read the whole story
Pharma's digital mix was led by search, with 24% of the total, followed by ad nets with 22%, content ads with 19%, digital video … Read the whole story
COMMENTARYIn a deposition in the defamation case brought on Fox News Channel by Dominion Voting Systems, Fox Chairman Rupert Murdoch said: "Some of our … Read the whole story
For the year, political advertising pulled in $506 million -- Nexstar's best result ever in a non-Presidential year. Read the whole story
COMMENTARYAs data reveals what people think about ChatGPT, the transformation of search has begun. With changes expected for Google Search and Microsoft Bing, marketers … Read the whole story
Reports over the weekend, citing unidentified sources, indicated CEO Hiroshi Igarashi made the acknowledgment under questioning by Tokyo prosecutors. Read the whole story
The appointments follow former Global CEO Sean Lyons' departure for Accenture Song. Read the whole story
- COMMENTARY
The series "Travelers," now on Netflix, shows us how to go beyond mere data when trying to understand our customers or prospects. Read the whole story
DoubleVerify, IAS and Zefr will build solutions that ensure marketers' brand campaigns run adjacent to brand-suitable content that reflects industry standards set by the … Read the whole story
- COMMENTARY
MMM long predates multitouch attribution, and is emerging as a less-clunky tool for predicting which channels will contribute to a more efficient holistic strategy. Read the whole story
