Global spending is projected to rise 5.3% to $1.651 trillion this year, while the U.S. will expand 5.9% to $659 billion, PQ Media predicts … Read the whole story
The first series in the deal -- "Rebuilding Black Wall Street: Greenwood" -- will be carried by OWN this fall. Read the whole story
COMMENTARYChris Rock's live Netflix performance in which he hammered Will Smith was exquisitely timed to take advantage of Academy Awards season. Read the whole story
In a move that may be intended to shore up more cash for its overall streaming business, Paramount Global is in talks to sell … Read the whole story
The companies said the partnership will support Japan's digital creators by joining WPP's scale and digital creative expertise with KDDI's Web3 expertise, which includes … Read the whole story
CEO Mark Zuckerberg's cost-cutting push continues as he backburners the metaverse and flips to a focus on AI. Read the whole story
To bridge the gap between the virtual and physical world, The Plus Company global network of 24 creative agencies is bringing a virtual influencer … Read the whole story
COMMENTARYThe downside when you want to lift or increase pricing more than your competitors is that you're going to sell less inventory -- which … Read the whole story
It's called Wunderman Thompson Commerce & Technology and it combines Gorilla Group, Wunderman Thompson Apps and Diff into a single operation. It will be … Read the whole story
COMMENTARYCompany leaders across industries understand what's at stake right now and are leaning into the types of brand-building activities that can position them competitively … Read the whole story
COMMENTARYMaterazzo will receive the honor April 5 during a Q&A with MediaPost Automotive Editor Tanya Gazdik at the MediaPost conference during the New York … Read the whole story
Bettman previously served as president, North America & UK. Read the whole story
