The agency also hired Dentsu's Cynthia Morgan Jenkins as head of supplier diversity to "develop and nurture relationships with diverse-owned media and content partners." Read the whole story

"By today's advertising practices, all these people would be without jobs," the festival's organizers noted, citing the senior works of J.R.R. Tolkien, Leonardo Da … Read the whole story

Despite an overall slowdown in near-term national TV ad sales, the NCAA March Madness tournament has exceeded its goals for ad volume and pricing. … Read the whole story

A handful of long-running shows have emerged as influencers in the way we do business, eat our food and sell our homes. Read the whole story

Privacy-focused search engine DuckDuckGo is investing in generative AI with DuckAssist, a feature that uses natural-language tech from OpenAI and startup Anthropic to answer … Read the whole story

Siding with Meta Platforms, a judge has dismissed claims that the social media platform violated the federal video privacy law by allegedly disclosing names … Read the whole story

There are several top-notch original streaming series featuring spies, whether they be current or former CIA operatives, British MI-5 agents, or members of other … Read the whole story

Gaming captures less than 5% of advertiser budgets, but gaming makes up a bigger part of people's media time. Read the whole story

The way agencies conduct their business and how the media supply chain behaves is becoming increasingly important to marketers. Read the whole story

"The industry won. Consumers lost," said a former Fox executive. Read the whole story

This marks the second recent clash between local TV affiliates and vMVPDs. Many CBS affiliates exited FuboTV last month. Read the whole story

Spin's FAST channel will launch on Amazon Freevee later this month. Read the whole story

Fully 44% of U.S. gamers say they'd likely avoid buying a brand whose ads appear near sexually explicit and other "risky" content. Read the whole story