The drugstore chain, part of Walgreens Boots Alliance, put its media account into review in November of last year. Estimated media expenditures are $200 … Read the whole story

"My feeling is it's a blip and we'll see that stabilize in the next wave," predicts Advertiser Perceptions' Sarah Bolton, who has been tracking … Read the whole story

The only thing more partisan than American politics is points of view about how -- and how much -- the media cover political leaders … Read the whole story

"The 95th Oscars" ran for well over three hours Sunday night on ABC, but unlike so many other years, this one seemed to roll … Read the whole story

This year's "Oscars" saw a 12% gain vs. 2022 to 18.7 million viewers, according to Nielsen's fast-national results -- the best result since 2020. … Read the whole story

The lawsuit, which comprises many suits filed across the country on behalf of teens and kids, alleges that tech companies intentionally fed addictive social … Read the whole story

In an effort to help advertisers boost content, Twitter has developed "Unskippable," an educational series on video marketing, offering advertisers tips and advice. Read the whole story

Joining the agency to lead the new divisions is Aaron Peterson, a content, advertising, and event marketing veteran with close to two decades of … Read the whole story

Netflix scored the event's second-highest total. Read the whole story

Readying itself for Financial Literacy Month in April, Northwestern Mutual has announced a new campaign with Pinterest that aims to help make financial planning … Read the whole story

The new iteration of 'Playboy' will feature "creators" instead of bunnies. Read the whole story

Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% in the U.S./Canada, according to MoffettNathanson Research. … Read the whole story

It's called "Discounted Lives" and is designed to draw awareness to the link between fashion and forced labor. Read the whole story

When Microsoft introduced Bing Search with ChatGPT, I thought it would eventually replace traditional search. Mikhail Parakhin, Microsoft CEO, Advertising & Web Services, hinted … Read the whole story

Criteo on Tuesday announced a retail media advertising agreement to become the exclusive partner for brands' advertising across ASOS, a global online fashion destination. Read the whole story