by Joe Mandese
"Outside of 'Big AdTech,' bigger was better," reads a Q4 revenue report from OAREX, noting that outside of Google, Meta, Snap, etc., the next-biggest … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The current U.S. "alternative currency" initiative is not a JIC. It's a multi-currency certifying committee, or a "MCCC." No more, no less. That raises … Read the whole story
by Joe Mandese
"The bigger question to me relates to whether or not the bulk of advertisers who rely on TV today will take a broader view … Read the whole story
by Joe Mandese
After expanding 14.3% in 2022, internet ad spending will continue to grow at double-digit rates in the world's fourth-largest ad economy. Read the whole story
by Colin Kirkland
In preparation for Decentraland Metaverse Fashion Week 2023, Tommy Hilfiger is announcing a digital fashion collection, a Web3 artist collaboration with designer Vinnie Hager, … Read the whole story
by Colin Kirkland
On Tuesday, Meta announced new video capabilities for advertisers including a call-to-action button, direct WhatsApp integration, and interaction measurement tools. Read the whole story
COMMENTARY
by James Nash, Op-Ed Contributor
It began with a press release stating Silicon Valley Bank intended to raise $2.25 billion, following a $1.8 billion loss. It ended as a … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Science fiction is a broad category with so many sub-genres that trying to designate a "best of" list seems silly. How can you compare … Read the whole story
by Wayne Friedman
The expansion of its 'Pulse' measurement service for all local TV stations and national TV networks in all 210 markets means Comscore can post … Read the whole story
by Karlene Lukovitz
Snapping up the world's largest theatrical chain for a song could reap synergistic benefits for Amazon, as well as direct benefits for Prime Video. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Game Show Network has announced four new game shows, including one in which the competition is based on Yahoo searches. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Who is Gord Hotchkiss? My AI doppelganger is extraordinarily cool, doing stuff I would love to do -- but definitely not on my CV. Read the whole story
by Laurie Sullivan
Basis can now use marketers' first-party CRM data to engage customers. The feature, which helps advertisers overcome signal-loss challenges, is automated in the platform … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many analysts are not so sure that even a new total upfront market (linear TV, long-form premium video) will continue to rise to new … Read the whole story
by Joe Mandese
Clear Channel Outdoor Holdings CEO Scott Wells has been named the new chair of the Out-of-Home Advertising Association of America (OAAA). He succeeds Sean … Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
For one, it would "create openings for other new and emerging platforms to gain greater traction in the NIL space," said SponsorUnited's Bob Lynch. Read the whole story
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by Richard Whitman, Columnist
Leonard Coleman, 74, has been in the post for close to eight years. He intends to remain on the board, according to Omnicom's just … Read the whole story
by Laurie Sullivan
Microsoft on Wednesday launched a pilot program to allow advertising by delegated or authorized providers of certain government services. Read the whole story
by Karlene Lukovitz
Frontier is also offering a $10 monthly discount on YouTube TV for the first 12 months. Read the whole story
by Laurie Sullivan
Tinuiti announced Tuesday the appointment of Jeremy Cornfeldt as its first president. He brings years of experience at agencies as well as his strategic … Read the whole story